Content Marketing Services
Content marketing services plan, write, and publish the blog posts and web pages that answer your customers’ questions in Google search. I, Vlad Tabaranu, run content strategy, keyword research, production, and distribution for businesses in Birmingham and the West Midlands, and remotely across the United Kingdom.
Free audit request
I review your website, structured data, and Google Business Profile within five working days of your request.
Mon-Fri 09:30-17:30, contact@seo-dr-it.com
What is content marketing?
Content marketing is the planning, writing, publishing, and distribution of content that answers the questions a target audience asks. It supports search engine optimisation (SEO) because each page answers one in plain language. Google states that its ranking systems present helpful, reliable information created to benefit people (Creating helpful, reliable, people-first content).
The goal behind a search: to learn, to compare, or to buy.
When does a business need content marketing?
Content marketing fixes five problems for trades and local service businesses:
What does the content marketing service include?
Content marketing uses six components across your website.
Content strategy
I map each customer question to one page or post, so every topic has a single URL and pages do not compete. A content gap analysis and audience behaviour data decide the topics and formats.
Keyword research
I read your Google Search Console queries and use PirateSERP. A competitive analysis in discovery shows competitor topics you lack.
Content production
I produce blog posts, web pages, video, infographics, graphics, whitepapers, email campaigns, and social posts, each answering one customer question directly. I enforce brand voice guidelines and keep all assets in one place with version control.
Internal links
Each piece links to the related service page, so readers move from the answer to the service you sell.
Distribution
I publish each blog post and web page on your own website, so every page stays under your domain instead of a third-party profile.
Measurement
I record a baseline of organic clicks and impressions in Google Search Console, then report the same numbers monthly, so you see what changed.
Which standards does content marketing follow?
Content marketing follows Google Search Essentials, including its , and the helpful-content guidance cited earlier.
Google’s list of practices that can lower a site’s ranking or remove it from results.
No private blog networks, no bulk link building, no second Google Business Profile, and no directory spam.
How does content marketing differ from paid search advertising?
Content marketing earns organic results, and Google Ads buys placement in an .
The bidding process Google runs to choose which ads appear for a search.
| Attribute | Content marketing | Google Ads |
|---|---|---|
| Placement | Organic results for a page that answers the query | Paid placement bought in an ad auction |
| Cost model | Fee for writing and publishing; organic clicks carry no per-click charge | Charges for clicks or impressions, depending on bidding |
| After payment stops | Published pages stay on your website | Ads stop showing |
Where can you see the evidence?
Across more than 20 client accounts over the past 18 months, measurable gains appear within 90 days in search impressions, website clicks, visits, rankings, and Google Business Profile actions including calls, messages and direction requests. Individual results vary by market and starting position; the dated per-client evidence is on the results page.
I hold the Google Analytics Certification (Google Skillshop).
View credential
I wrote ENTITY-FIRST SEO: A Beginner’s Handbook for Helpful Content, Semantic Search, Local Visibility, and Conversion (Kindle, 3 August 2026).
Book on AmazonHow long does content marketing take to show results?
Results depend on your starting authority, competition, publishing consistency, and the topics chosen. Google recommends allowing four months to a year to judge SEO changes. Rankings are not guaranteed: Google decides what ranks. I record a baseline and report monthly.
How do you start, and what does content marketing cost?
A booking request starts content marketing: you send the free audit request form or call 07405 149750.
- Free audit. Within five working days of your request.
- Audit call. About twenty minutes.
- Written plan. Within five working days of the call, with scope and price in writing.
- Work starts. Within five working days of approval.
- Monthly report. Within five working days of each month end.
I work from Harborne for businesses in Birmingham and the , and remotely across the United Kingdom.
One of England’s nine official regions (Wikidata Q48038).
Every monthly plan includes content marketing: Starter £499, Advanced £699, and Pro £999 (pricing and setup fees).
Questions about content marketing
Can you guarantee that content ranks on page one?
No. Rankings are not guaranteed: Google decides what ranks. I control the content: the topic, the answer, and the facts on the page.
What are the risks?
Google can change what it ranks without notice, and a page can earn no impressions. I record a baseline in Google Search Console, report the same numbers monthly, and refine the plan.
Who writes the content?
I write it, or trusted specialist writers I work with, depending on the subject. I am Vlad Tabaranu, founder of Dr IT SEO Services since 2010.
What do you need from me?
Logins for Google Search Console, Google Analytics, Google Tag Manager, and Google Business Profile manager access, plus admin access to your website platform or a developer who publishes my drafts.
Do you manage social media and Google Ads?
Yes. Social media marketing is included in every plan, and Google Ads management is available in the Advanced and Pro plans. Advertising budget is paid to the platform and is separate from the management fee.