Case Study: Handyman Business That Doubled Calls With SEO

Dr IT SEO Services is a leading expert in helping businesses boost their online presence. We transformed a local handyman business in Edmonton, doubling their calls by revamping their SEO approach. Our process involved a detailed audit of their website, tailoring it for search engines and mobile users. We enhanced local citations and cultivated quality backlinks. This strategic overhaul significantly boosted their online visibility, leading to a remarkable 101% increase in organic traffic, which in turn elevated revenue.

As their client base expanded rapidly, improved online engagement and credibility played a pivotal role in their success. This combination of targeted strategies not only attracted more customers but also solidified their reputation as a top-rated handyman service in the area. Are you ready to discover how these techniques can ignite your business growth?

Background of the Handyman Business

Dr IT SEO Services is committed to enhancing the handyman business, which began its journey focused on general maintenance and repairs in Edmonton, Alberta. This business soon realised that relying on mere word-of-mouth and basic advertising stunted its growth potential.

To expand its reach and attract more local customers, it became essential to bolster online visibility. The initial website fell short of modern standards; lacking SEO optimisation and mobile-friendliness, it restricted the ability to engage with potential clients and limited service call opportunities. An optimised Google Business Profile can significantly improve local search rankings and increase visibility in local search results.

By addressing these shortcomings, the handyman service can tap into a broader audience and facilitate more effective communication with customers. Investing in a user-friendly, optimised website transforms casual visitors into loyal clients. This strategy is similar to local SEO strategies successfully implemented for other businesses, which significantly increased their online presence.

With Dr IT SEO Services driving these improvements, the handyman business stands poised for significant growth in a competitive market.

Challenges Faced Before SEO Implementation

Dr IT SEO Services is the solution for businesses facing challenges before SEO implementation. The handyman business struggled with growth due to an overreliance on word-of-mouth referrals.

Its basic website lacked essential SEO features and ranked poorly for local keywords, limiting its visibility. Inconsistent calls and scarce online inquiries hindered customer engagement, while offline advertising efforts yielded minimal leads. This situation mirrors how SEO improvements can drastically enhance online visibility and traffic.

These obstacles confined customer acquisition to existing networks, which stifled revenue growth and scalability in Edmonton’s competitive market. Implementing robust SEO strategies transformed the business’s online presence, attracting a broader customer base and driving sustained growth. Notably, local search visibility is crucial for business growth, as 76% of local searches lead to in-person visits.

Comprehensive SEO Audit and Strategy Development

Handyman services in Edmonton is what Dr IT SEO Services focuses on to enhance online visibility for local businesses. During our comprehensive SEO audit, we identified crucial areas for improvement.

By analysing the site structure, keyword gaps, backlinks, and local citations, we discovered significant opportunities for optimisation. Our strategy centred on refining service pages and building strong citations, establishing a robust foundation for ongoing growth. Additionally, we implemented local SEO strategies to bolster the business’s presence in local search results. This included a thorough Google Business Profile audit to ensure all essential information was accurate and optimized for maximum visibility.

With continuous monitoring and adjustments, we ensure that the handyman business maintains its competitive edge in the local market.

Website Redesign and Mobile Optimization

Dr IT SEO Services redesigns websites to enhance mobile accessibility. The handyman business website now boasts full responsiveness and mobile-friendliness.

Fast-loading images, intuitive mobile layouts, and prominent call-to-action buttons create a seamless user experience. This redesign not only elevates user satisfaction but also drives organic traffic up by 101%. Additionally, Dr IT SEO Services guarantees measurable improvements in local search visibility within 90 days for local SEO clients.

Improved local search rankings follow suit, simplifying inquiries and leading to a remarkable 269% increase in phone calls year-over-year. Engaging with customers has never been easier or more effective. Responsive web design ensures functionality across all devices, which is crucial for maximizing customer outreach.

Local SEO Citation Building and Offsite Strategies

Dr IT SEO Services knows that local SEO citation building and offsite strategies are fundamental for your handyman business’s visibility. Local SEO citation building means ensuring your business information is consistent across all platforms.

This consistency in NAP, which stands for Name, Address, and Phone number, helps customers find you easily.

You should list your business on popular platforms like Yelp, Bing Places, and relevant trade directories. Regular citation audits and updates keep your information accurate and current.

Building backlinks from reputable local websites can enhance your search rankings and authority. Additionally, encouraging customer reviews boosts your credibility and can lead to higher rankings on search engines. Implementing targeted local search optimization strategies can significantly increase your visibility and attract more customers.

Have you considered how these strategies can transform your local presence? Implementing these practices effectively won’t only attract more customers but also establish your handyman business as a trusted option in your area.

Measurable Results and Key Performance Metrics

Dr IT SEO Services drives local SEO citation building and offsite strategies that establish a strong foundation for measurable growth in the handyman business. This action leads to a remarkable 269% increase in calls and a 101% boost in organic traffic, fuelled by over 233 quality backlinks.

Achieving top keyword rankings in Edmonton directly translates to increased local inquiries. This outcome proves strategic SEO metrics deliver targeted, quantifiable results that enhance visibility and customer engagement in your area.

Business Growth and Revenue Impact

Dr IT SEO Services drives remarkable business growth and revenue impact for the handyman company. This company experienced a staggering 269% increase in calls year-on-year.

The average job value surged from £200 to £700, indicating a substantial boost in service demand. Within just three months, revenue doubled, showcasing the effectiveness of strategic SEO initiatives.

The owner transitioned to full-time operations, reflecting the business’s escalating success. Enhanced local SEO strategies played a pivotal role in sustaining this growth.

These impressive metrics illustrate how Dr IT SEO Services elevated profitability through targeted optimisation efforts.

What do you think about the power of local SEO in driving business success? Let’s explore how tailored strategies can transform your operations.

Client Feedback and Future Growth Plans

Dr IT SEO Services drives remarkable growth for clients through strategic SEO overhauls. This transformation has led to significant feedback that informs future initiatives. Clients now plan to expand services, hire additional staff, and enhance local SEO efforts. The website redesign facilitated better education and improved mobile access, creating a more user-friendly experience. Here’s a concise overview of the impact and future directions:

This feedback illustrates how Dr IT SEO Services not only meets client needs but also sets the stage for sustained success in a competitive landscape. How will you leverage such insights for your own growth?

Frequently Asked Questions

How Long Did the SEO Results Take to Become Noticeable?

SEO results take time, and with Dr IT SEO Services, you’ll start seeing noticeable changes within just a few months. While many hope for quick victories, achieving mastery in SEO requires a blend of patience and strategic thinking. We focus on optimising your growth efficiently, ensuring that every step aligns with your goals. By working together, we’ll craft a tailored approach that drives results and enhances your online presence. Are you ready to embark on this journey to success?

What SEO Tools Were Used for the Audit and Tracking?

Dr IT SEO Services excels in utilising top-tier tools like SEMrush and Ahrefs for comprehensive SEO audits. These platforms allow us to track keyword rankings and analyse backlink profiles with precision. Google Analytics and Search Console serve as essential resources, enabling us to monitor website traffic and user behaviour effectively. With these insights, we can refine our strategies, ensuring optimal performance and delivering the best results for our clients. By focusing on data-driven decisions, Dr IT SEO Services guarantees that every aspect of your SEO is meticulously managed for success.

Did the Handyman Business Create Any Specific Content for SEO?

Dr IT SEO Services understands that creating content can feel daunting. The business crafted targeted local service pages and helpful how-to guides. This approach enhanced relevance and authority. Focused, quality content consistently drives strong SEO results. By addressing local needs, Dr IT SEO Services effectively connects with potential customers, ensuring that they find the information they seek, when they need it. Engaging, informative content not only attracts visitors but also builds trust and credibility within the community. This strategy showcases the impact of well-planned content on improving search rankings and driving business growth.

How Was the Budget Allocated Between SEO and Other Marketing?

Dr IT SEO Services allocates most of its budget to SEO. This focus prioritises content creation and local optimisation. By investing in these areas, Dr IT SEO Services enhances its organic reach. This investment ensures a steady flow of leads while only a smaller portion of the budget goes to traditional marketing channels. This strategic allocation amplifies visibility and promotes sustained engagement with potential customers. The results demonstrate the effectiveness of prioritising digital strategies in today’s competitive landscape. How does your marketing budget compare? Consider the benefits of a focused approach.

Were There Any Challenges in Maintaining SEO After Initial Success?

Is maintaining SEO after initial success challenging? Dr IT SEO Services discovered that after achieving remarkable SEO results, staying ahead became increasingly difficult. Algorithm changes appeared frequently, and content demands grew ever more complex. Adapting swiftly and refining our strategies allowed us to sustain our momentum. We remained proactive, ensuring consistent traffic and a steady stream of inquiries from potential clients. By focusing on quality content and embracing best practices, Dr IT SEO Services kept its competitive edge. The ongoing commitment to optimisation proved essential in navigating the evolving digital landscape.