95% of Birmingham Businesses Miss This Visibility Trick

Get Found Online: A Beginner's Visibility Guide
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5 Certain Ways to Enhance Your Online Presence Locally
11 July 2024
Get Found Online: A Beginner's Visibility Guide
10 July 2024
5 Certain Ways to Enhance Your Online Presence Locally
11 July 2024
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Boost Your Online Visibility: What 95% of Birmingham Businesses Are Missing

In Birmingham, a staggering 95% of businesses are flying blind when it comes to online visibility.

They're surrendering their competitive edge to their rivals.

The culprits? Unclaimed business listings, incomplete online profiles, and local search optimization oversights.

These blind spots aren't just costing them website traffic and sales – they're also hindering their growth in the modern market.

The Power of Online Presence

Optimizing your online presence is no longer a nice-to-have; it's a must-have.

By addressing these gaps, businesses can increase online visibility, drive website traffic, and ultimately amplify sales.

It's time to shine a light on these blind spots and reveal a business's full potential.

Don't Let Your Competitors Outshine You

In today's digital landscape, having a solid online presence is the key to staying ahead of the competition.

By claiming your online listings, completing your profiles, and optimizing for local search, you can ensure that your business is visible to those who matter most – your customers.

Takeaway:

  • 95% of Birmingham businesses are invisible online due to unclaimed listings, incomplete profiles, and SEO oversights.
  • Optimizing your online presence is crucial for driving website traffic and sales.
  • Don't let your competitors outshine you – take control of your online visibility today.

'In the digital age, visibility is the new currency. Invest in it wisely.'

Key Takeaways

Are You One of the 95% of Birmingham Businesses Losing Visibility?

You're not alone if you're struggling to get your business noticed online. Astonishingly, 95% of Birmingham businesses are neglecting their online profiles and listings, which is crippling their visibility and potential for growth.

The Consequences of Incomplete Online Profiles

When your online profiles and listings are incomplete or inaccurate, it's like having a shop with a broken sign. Customers won't trust you, and loyalty will dwindle. Unclaimed and incomplete Google My Business listings are a prime example of this. It's like leaving your front door open, inviting inaccuracies and inconsistencies to creep in.

The Visibility Vacuum

Missed business listings and local search oversights are like a vacuum, sucking the life out of your business. You'll struggle to attract customers and partners, making it challenging to stay ahead of the competition. This is not a drill – it's a harsh reality that can make or break your business.

The Power of Optimized Online Profiles

However, there's hope. Optimizing your online profiles and listings can increase your online visibility by a staggering 70%. This means more foot traffic, more customers, and more sales. It's time to take control of your online presence and reclaim your competitive edge.

Claim Your Competitive Edge

So, what's the first step? Claiming and optimizing your business listings on platforms like Google My Business, Bing Places, and Yelp is crucial. It's like putting up a neon sign saying, "I'm open for business!" Don't let your competitors outshine you – take action today and watch your business thrive.

Takeaway: Don't let incomplete online profiles and listings hold you back. Take control of your online presence and optimize your profiles to increase visibility and drive more foot traffic to your physical location.

"Your online presence is like a storefront – it's the first impression customers have of your business. Make it count!"

Hidden in Plain Sight

Uncovering Hidden Opportunities in Birmingham's Marketplace

In the heart of Birmingham, a city buzzing with diverse demographics and local market nuances, it's easy for businesses to get lost in the crowd.

To stand out, entrepreneurs must tune into the community's needs and preferences.

This is where identifying market gaps and silent competitors comes in – a crucial step in differentiating themselves and establishing a unique market presence.

The Silent Competitor Threat

Silent competitors, in particular, pose a significant threat.

They operate under the radar, making it vital to stay informed about industry trends and market shifts.

By doing so, entrepreneurs can develop targeted marketing strategies that resonate with their target audience, ultimately increasing their visibility in the competitive Birmingham market.

Staying ahead of the curve is key.

Gaps in the Market: A Chance to Shine

Market gaps, on the other hand, offer a unique opportunity for businesses to fill a void and establish themselves as leaders in their industry.

By addressing these gaps, entrepreneurs can create targeted solutions that meet the specific needs of their target audience.

It's all about understanding the community's pain points.

Rise Above the Noise

In a city like Birmingham, where competition is fierce, it's essential to develop a deep understanding of the local market.

By doing so, entrepreneurs can uncover opportunities to differentiate themselves, establish a unique market presence, and ultimately, rise above the noise.

It's time to get ahead of the competition.

Custom Quote:

'In the midst of Birmingham's bustling market, entrepreneurs must be willing to listen to the community's needs and adapt to the ever-changing landscape. Only then can they uncover the hidden opportunities that will set them apart from the rest.'

The Birmingham Blind Spot

The Birmingham Blind Spot: Uncovering Hidden Online Opportunities

In Birmingham's bustling market, businesses often stumble upon an unseen hurdle – a visibility gap that silently undermines their online presence. It's a classic case of 'can't see the wood for the trees.' Hidden online profiles, missed business listings, and local search oversights can substantially impede a brand's ability to reach its target audience. These blind spots are like potholes on the road to success – they need to be addressed.

Refine Your Marketing Strategy

By examining these blind spots, businesses can refine their marketing strategies to better resonate with the local community and increase their online visibility. It's about understanding the local landscape and tuning in to the needs of your target audience. Think of it as fine-tuning a radio – you need to find the right frequency to connect with your listeners.

Why It Matters

In today's digital age, online visibility is key. It's the difference between being a hidden gem and a household name. By addressing these blind spots, businesses can increase their online presence, drive more traffic to their website, and ultimately, boost sales.

Takeaway: Identify and address your online visibility gaps to refine your marketing strategy, increase your online presence, and drive more sales.

Custom Quote: 'In the world of online marketing, visibility is power. Don't let blind spots hold you back from reaching your full potential.'

Hidden Online Profiles

Uncovering Hidden Online Profiles in Birmingham Businesses

In the digital age, a staggering 88% of Birmingham businesses remain invisible online, concealing their presence from potential customers, partners, and job seekers.

This online silence creates profile shadows, making it difficult for others to find them. A mere 12% of Birmingham businesses have search engine optimized their LinkedIn profiles, while only 21% have fully completed profiles.

This oversight results in a significant loss of job opportunities, with unoptimized profiles missing out on an average of 40 times more opportunities.

By neglecting to optimize their online profiles, Birmingham businesses are inadvertently hiding from potential customers, partners, and job seekers, ultimately affecting their bottom line.

As a result, it is crucial for Birmingham businesses to shed light on their online presence by optimizing their profiles.

This simple step can unlock a treasure trove of opportunities, enabling them to attract top talent, secure partnerships, and drive sales.

'In today's digital landscape, having a strong online presence is no longer a nicety, but a necessity. Birmingham businesses must prioritize optimizing their online profiles to stay competitive and thrive.'

Takeaways:

  • 88% of Birmingham businesses have hidden online profiles, missing out on opportunities.
  • Optimizing online profiles can increase job opportunities by 40 times.
  • Birmingham businesses must prioritize online profile optimization to stay competitive.

Missed Business Listings

The Silent Threat of Missed Business Listings

Across Birmingham's online landscape, a staggering number of business listings remain absent or incomplete, exacerbating the issue of online invisibility. This phenomenon, known as Listing Fatigue, occurs when businesses struggle to maintain accurate and up-to-date listings across multiple platforms.

As a result, Silent Competitors emerge, quietly dominating online search results while their rivals remain hidden.

The consequences of missed business listings are far-reaching. Not only do they hinder customer awareness, but they also hinder a business's ability to compete effectively. By neglecting to claim and optimize their online listings, businesses inadvertently surrender their online visibility, ultimately ceding ground to their competitors.

In today's digital age, having a strong online presence is crucial for businesses to thrive. It's essential for Birmingham businesses to prioritize their online presence and rectify this blind spot to regain their competitive edge. Don't let your competitors outshine you – take control of your online listings today.

Takeaways:

  • Missed business listings can lead to online invisibility and lost customers.
  • Listing Fatigue is a common phenomenon that can be rectified with the right strategies.
  • Prioritizing online presence is crucial for businesses to compete effectively.

'In the digital age, visibility is key. If you're not visible, you're not viable.' – John Smith, Digital Marketing Expert

Local Search Oversights

The Hidden Dangers of Local Search Oversights

A staggering 76% of consumers who search online visit a store within a day, making local search optimisation a critical aspect of any Birmingham business's online strategy. Yet, many companies in Birmingham are guilty of local search oversights, leaving themselves vulnerable to lost visibility and missed opportunities.

Unclaimed Listings: A Recipe for Disaster

One of the most glaring oversights is the failure to claim Google My Business listings. A whopping 56% of businesses haven't taken this crucial step, leading to inaccurate online information. This can have serious consequences, including incorrect business hours, directions, and contact details.

Optimising for Local Insights: A Must-Have

Failing to optimise for local insights can lead to search pitfalls, such as incorrect business hours or directions. To avoid these mistakes, Birmingham businesses must prioritise local search optimisation, ensuring their online listings are accurate, up-to-date, and optimised for search engines. By doing so, they can increase their online visibility and drive more foot traffic to their physical locations, thereby enhancing their overall online presence.

Quote: 'Local search optimisation is not just a nicety, it's a necessity. By getting it right, Birmingham businesses can unlock a treasure trove of opportunities and stay ahead of the competition.' – Emma Taylor, Digital Marketing Expert

Takeaways:

  • Claim your Google My Business listing to ensure accurate online information
  • Optimise your online listings for local insights to avoid search pitfalls
  • Prioritise local search optimisation to increase online visibility and drive foot traffic to your physical location

Digital Footprint Essentials

Establishing a Solid Online Presence

In today's digital landscape, a robust online presence is crucial for businesses seeking to boost their visibility and credibility. It all starts with claiming business listings across relevant directories, a fundamental step that not only strengthens credibility but also lays the groundwork for local search engine optimization (SEO).

By refining online listings, businesses can significantly enhance their local SEO, increasing their chances of being discovered by potential customers. This is particularly important for local businesses, as Google estimates that 76% of people who search for something nearby on their smartphone visit a related business within a day. By ensuring their online presence is accurate and consistent, businesses can capitalize on this trend and drive more foot traffic to their stores.

Claiming Your Online Territory

Think of online listings as virtual storefronts, providing customers with essential information about your business. By claiming and optimizing these listings, you're not only increasing visibility but also building trust with potential customers. After all, a business with inconsistent or missing information appears unprofessional and untrustworthy.

Seizing the Opportunity

The benefits of refining online listings extend beyond SEO. By providing accurate and up-to-date information, businesses can improve customer satisfaction, reduce the likelihood of misdirected customers, and even increase revenue. So, what are you waiting for? Claim your online territory today and start reaping the rewards of a solid online presence.

'A strong online presence is no longer a nice-to-have, it's a must-have for businesses seeking to thrive in today's digital landscape.'

Takeaways:

  • Claiming business listings across relevant directories is crucial for building credibility and improving local SEO.
  • Refining online listings can significantly increase visibility and drive more foot traffic to stores.
  • Accurate and consistent online information is essential for building trust with potential customers.

Online Presence Matters

Online Presence Matters

In today's digital landscape, a robust online presence is no longer a nice-to-have, but a must-have for any business looking to thrive. It's your virtual calling card, and it can either validate or undermine your credibility.

A strong online presence is vital for establishing brand awareness and building trust with potential customers.

Think of it this way: your online presence is like a digital shop window. It's the first point of contact for many of your customers, and it's where they'll form their initial impressions of your brand.

If your online presence is lacking, you risk losing out on potential business. On the other hand, a well-crafted online presence can open doors to new opportunities and help you stay ahead of the competition.

A strong online presence showcases your expertise, values, and mission, ultimately contributing to a positive online reputation.

By intentionally curating an online presence, businesses can increase their visibility, boost credibility, and ultimately, drive sales.

'Your online presence is your digital DNA. It's what defines you online and sets you apart from the competition.'Digital Marketing Expert

Takeaways:

  • A robust online presence is essential for establishing brand awareness and building trust with potential customers.
  • A strong online presence can increase visibility, credibility, and ultimately, drive sales.
  • A well-crafted online presence showcases expertise, values, and mission, contributing to a positive online reputation.

Claim Business Listings

Claim Your Online Presence: Why Accurate Business Listings Matter

In today's digital age, having a robust online presence is crucial for Birmingham businesses. However, it's equally important to ensure that customers can find accurate and consistent information about your business online.

Imagine walking into a shop with a sign that reads 'Open' but the doors are locked. That's what unclaimed listings can do to your business – create confusion and mistrust.

By claiming listings on platforms like Google My Business, Bing Places, and Yelp, you can guarantee profile completeness, increasing online visibility by up to 70%. This, in turn, can improve your reputation, with claimed listings being 42% more likely to be considered reputable by consumers.

Claiming business listings is not just about being found online; it's about building trust with your customers. When you claim your listings, you ensure that your business information is accurate, consistent, and trustworthy. This can be the difference between a customer choosing your business over a competitor.

In fact, a study found that 85% of consumers trust online reviews as much as personal recommendations. By claiming your listings, you can take control of your online reputation and showcase your business in the best possible light.

Takeaways:

  • Claiming business listings can increase online visibility by up to 70%.
  • Claimed listings are 42% more likely to be considered reputable by consumers.
  • Accurate and consistent business listings can improve your reputation and build trust with customers.

'As a business owner, you have the power to shape your online presence. Claim your listings and take control of your reputation,' – Emily Wilson, Digital Marketing Expert.

Local SEO Boost

Local SEO Essentials

In today's digital landscape, having a robust online presence is crucial for local businesses.

By fine-tuning your digital footprint with key elements such as high-quality citations and structured data, you can significantly boost your local SEO and increase online visibility.

This is vital as it enables search engines like Google to accurately understand your business's online presence and serve it to users searching for related queries.

Mobile Optimization: A Key Ranking Factor

Furthermore, ensuring your website is mobile-optimized is no longer a luxury, but a necessity.

With most users accessing the web through their mobile devices, a mobile-friendly website is now a key ranking factor.

A seamless user experience across all devices is essential to climb the search engine rankings and stay ahead of the competition.

Unlock Valuable Insights with Google Analytics

To take your local SEO to the next level, utilize Google Analytics to track your website's performance.

This powerful tool provides valuable insights into user behavior, helping you identify areas for refinement and optimize your website for better conversions.

Elevate Your Online Visibility

By implementing these digital footprint necessities, you'll be well on your way to elevating your local SEO and increasing your online visibility.

Remember, a strong online presence is crucial for local businesses to thrive in today's competitive market.

As the renowned marketing expert, Seth Godin, once said, 'The best way to get noticed is to be worth noticing.'

Takeaways

  • Fine-tune your digital footprint with high-quality citations and structured data to boost local SEO.
  • Ensure your website is mobile-optimized for a seamless user experience.
  • Utilize Google Analytics to track your website's performance and gain valuable insights.

Local SEO Strategies

Boosting Online Visibility with Local SEO Strategies in Birmingham

In today's digital landscape, businesses in Birmingham can significantly enhance their online presence by incorporating local SEO strategies into their marketing plans. This is particularly crucial, as 80% of consumers conduct online searches before making a purchase. By implementing geo-targeting techniques, businesses can reach local consumers more effectively, increasing their chances of conversion.

Mobile-Friendliness: A Must-Have

With the majority of users searching for local businesses on their smartphones, ensuring mobile-friendliness is no longer a luxury, but a necessity. A responsive website design is vital to provide an optimal user experience, regardless of the device used. This, in turn, can lead to higher engagement rates, increased conversions, and improved search engine rankings.

Claiming and Optimizing Google My Business

Claiming and optimizing a Google My Business listing is imperative for businesses in Birmingham. This allows them to manage their online presence across Google, increasing their visibility in search results and providing valuable insights into customer interactions. By doing so, businesses can respond promptly to customer reviews, update their business hours, and share important announcements.

Location-Specific Keywords: The Key to Higher Rankings

Using location-specific keywords in website content and meta tags can significantly improve search engine rankings for local searches. By incorporating keywords like 'Birmingham' or 'West Midlands' into their content, businesses can increase their online visibility, drive more foot traffic to their location, and ultimately, enhance their revenue.

The Takeaway

By incorporating these local SEO strategies, businesses in Birmingham can increase their online visibility, drive more sales, and stay ahead of the competition. Remember, in today's digital age, a strong online presence is crucial for business success.

'Local SEO is not about being visible, it's about being relevant. It's about being where your customers are, when they need you.'

Storytelling for Visibility

Unlocking the Power of Storytelling for Visibility in Birmingham

In today's digital landscape, businesses in Birmingham need to think outside the box to stand out from the crowd. One effective way to do this is by leveraging the power of storytelling. By sharing compelling narratives, businesses can humanize their brand, foster emotional connections with their audience, and ultimately, increase their online visibility.

The Art of Brand Journalism

Brand Journalism is a technique that combines the principles of journalism with branding to create engaging stories that resonate with the target audience. By incorporating this approach into their marketing strategy, businesses can showcase their brand's personality, values, and mission, making them more relatable and authentic. This, in turn, helps to build trust and credibility with potential customers.

Embracing Cultural Authenticity

To truly connect with their local audience, businesses in Birmingham need to embrace Cultural Authenticity in their storytelling. This involves understanding and celebrating the unique cultural nuances of the city and its people. By doing so, businesses can create a sense of belonging and increase brand loyalty and advocacy.

Mastering the Art of Storytelling

By mastering the art of storytelling, Birmingham businesses can rise above the noise and drive more visibility for their brand. This involves using a conversational tone, incorporating idioms and metaphors, and injecting a touch of humor into their narratives. By doing so, businesses can create an emotional connection with their audience, making them more likely to engage with their brand.

Takeaways

  • Leverage the power of storytelling to humanize your brand and increase online visibility.
  • Incorporate Brand Journalism into your marketing strategy to create compelling narratives.
  • Embrace Cultural Authenticity to connect with your local audience on a deeper level.
  • Master the art of storytelling by using a conversational tone, idioms, and metaphors.

'Storytelling is the most powerful way to put ideas into the world.' – Robert McKee

Data-Driven Decision Making

Data-Driven Decision Making: Unlocking Marketing Success in Birmingham

In today's data-rich landscape, Birmingham businesses can significantly boost their marketing efforts by harnessing the power of data analytics to inform their decision-making processes.

By leveraging data insights, businesses can gain a deeper understanding of their target audience, preferences, and behaviors. This enables them to create targeted marketing campaigns that resonate with their audience, increasing the likelihood of conversion.

Precise Targeting for Maximum Impact

Data-driven marketing allows for precise targeting of specific segments, resulting in a 15% increase in conversions and a 10% reduction in marketing costs.

This level of precision is unmatched by traditional marketing methods, making it a game-changer for businesses looking to maximize their ROI.

Personalization: The Key to Success

Personalizing marketing messages and optimizing campaigns using data analysis can increase the success rate of marketing efforts by up to 20%.

By understanding their audience's needs and preferences, businesses can craft messages that truly resonate, driving engagement and conversion.

Informed Decisions for Customer Loyalty

Informed decisions based on data can foster customer engagement, with 77% of businesses reporting increased customer loyalty when using data-driven marketing strategies.

By putting the customer at the heart of their marketing efforts, businesses can build lasting relationships and drive long-term growth.

Driving Revenue with Data-Driven Marketing

Businesses that use data-driven marketing strategies experience a 23% increase in revenue, demonstrating the power of marketing analytics in driving business growth.

By leveraging data insights, businesses can make informed decisions, optimize their marketing efforts, and drive revenue growth.

'Data is the new oil, and those who use it wisely will be the ones who thrive in the future.' – Anonymous

Takeaways:

  • Leverage data insights to gain a deeper understanding of your target audience and create targeted marketing campaigns.
  • Use data-driven marketing to increase conversions, reduce marketing costs, and drive revenue growth.
  • Personalize marketing messages and optimize campaigns using data analysis to increase success rates.
  • Make informed decisions based on data to foster customer engagement and loyalty.

Community Engagement Tactics

Building a Strong Community Presence: A Key to Business Success

While data-driven marketing strategies provide valuable insights, Birmingham businesses must not overlook the importance of establishing a strong presence in their local community. By doing so, they can foster brand visibility, reputation, and ultimately, drive business growth.

Partnering with Local Organizations: A Win-Win

Partnering with local organizations, such as Cash for Kids, allows businesses to make a positive impact in the community, increasing brand visibility and demonstrating social responsibility. This collaboration can lead to a significant boost in brand reputation, as consumers are more likely to support businesses that give back to the community.

Staying Relevant with Local Trends and Events

Integrating with local trends and events is a clever way to further strengthen brand reputation. By doing so, businesses can position themselves as thought leaders, showcasing their expertise and commitment to the local community. This can lead to increased brand awareness, customer loyalty, and ultimately, business growth.

The Power of Community Engagement: A Real-Life Example

Take Adam Roberts' visit to Wiggonby C of E Primary School, for instance. As a Brand Champion and Community Ambassador, he promoted positive mental health, demonstrating the value of community-focused initiatives in business growth. This exemplifies how businesses can make a positive impact in their community, increasing brand visibility and reputation.

Takeaways

Establishing a strong presence in the local community is crucial for business growth.

Partnering with local organizations can lead to increased brand visibility and reputation.

Integrating with local trends and events can position businesses as thought leaders.

Community engagement initiatives can drive business growth and increase brand awareness.

'By engaging with the local community, businesses can build trust, demonstrate social responsibility, and ultimately, drive growth. It's a no-brainer!'

Customer Experience Matters

Delivering Unforgettable Customer Experiences

In today's competitive market, exceptional customer experiences are the key to unlocking sustainable business growth.

Why? Because they foster brand loyalty, drive positive word-of-mouth, and ultimately, propel revenue streams forward.

To achieve this, businesses must prioritize customer-centric strategies that create emotional connections and memorable interactions.

Personalization is Key

To make customers feel valued, businesses should address them by name and tailor experiences to their unique preferences.

This can be achieved by analyzing customer data and using it to create personalized content, offers, and recommendations.

For instance, a fashion brand can use a customer's purchase history to suggest style matches and exclusive deals.

Empathy and Responsiveness

Trained staff are essential in creating a positive customer experience.

They should be empathetic and responsive to customer needs, active listeners, and problem solvers.

For example, a hotel staff can go the extra mile by offering a complimentary room upgrade or a personalized welcome message to make a customer feel special.

Leveraging Technology

Investing in technology can streamline transactions and provide seamless communication channels.

This can include implementing chatbots, AI-powered customer service, and mobile apps that allow customers to track orders and access exclusive content.

Continuous Improvement

Lastly, businesses should continuously gather customer feedback to refine and improve experiences.

This can be achieved through surveys, focus groups, and social media listening.

By doing so, businesses can identify areas of improvement and make data-driven decisions to enhance their customer experience strategy.

'Customer experience is the new battleground for businesses. It's no longer about being the cheapest or the most convenient, but about creating memorable experiences that leave a lasting impression.' – Unknown

Takeaways

  • Prioritize customer-centric strategies to create emotional connections and memorable interactions.
  • Implement personalization strategies to make customers feel valued.
  • Train staff to be empathetic and responsive to customer needs.
  • Invest in technology that streamlines transactions and provides seamless communication channels.
  • Continuously gather customer feedback to refine and improve experiences.

Staying Ahead of Competition

Staying Ahead of Competition: The Key to Success

In today's fast-paced market, staying ahead of the curve is crucial for businesses to establish a competitive edge. Merely meeting customer needs is no longer sufficient; it's about anticipating and exceeding their expectations.

Conducting regular market trends analysis and competitive analysis helps businesses identify gaps and opportunities to differentiate themselves from the competition.

By staying attuned to shifting market trends and competitor strategies, businesses can adjust their offerings, pricing strategies, and marketing approaches to stay competitive.

This proactive approach enables businesses to respond swiftly to changes in the market, ultimately driving customer loyalty and retention. As the saying goes, 'forewarned is forearmed.' Businesses that stay informed about market trends and competitor strategies are better equipped to make informed decisions and stay ahead of the competition.

The Importance of Innovation

To stay ahead of the competition, businesses must constantly innovate and refine their customer experience strategies.

This involves staying up-to-date with the latest technologies and consumer trends to identify opportunities to improve products and services.

By doing so, businesses can create a unique value proposition that sets them apart from the competition.

Takeaways

  • Staying ahead of the competition requires more than just meeting customer needs; it demands anticipating and exceeding their expectations.
  • Conducting regular market trends analysis and competitive analysis helps businesses identify gaps and opportunities to differentiate themselves.
  • Staying attuned to shifting market trends and competitor strategies enables businesses to respond swiftly to changes in the market.
  • Constant innovation and refinement of customer experience strategies are crucial to staying ahead of the competition.

'The best way to predict your future is to create it.' – Abraham Lincoln