SEO (search engine optimization)

SEO offers a visible and effective search presence which leads to a considerable increase of sales, profitability, and cost efficiency for my clients. The search engine optimization (SEO) services include core services such as Organic Search traffic acquiring, On page SEO, Link-Building, KW Research / Strategy and Activity Report.

Keyword Research for Targeted Traffic

An important element is the target keywords. I will determine the best future strategy for all your link-building activities and you’ll increase your search engine traffic and get profitability by targeting the right keywords for your products and services.

On page SEO for Higher Rankings/Results

On page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On page refers to both the content and HTML source code of a page that can be optimized.

Link-Building - part of 2020 ranking strategy

Essential part of any successful strategy that will build your internal link profile which will add a huge weight to your page keywords. For an SEO, building links is among the top tasks required to improve search ranking and traffic volume.

SEO Campaign Reporting & Audit 2020

I provide a detailed results analysis of your website's performance, as well as data about your traffic, top and number of ranking keywords and a full breakdown of search engine activity either weekly or monthly depending on case.

local seo agency birmingham
Courtesy of: The Website Group

Responsive Website Loads & Ranks Faster

Search engines rank fast loading mobile-ready websites higher because that is what their customers (search engine users) want. You’ve heard this before so here is the quick list to a faster website: Optimize and minimize images in the right format and enable Gzip compression and browser cache. Minify HTML, CSS, and JavaScript, and remove unused plugins and apps.

Optimize Your GoogleMyBusiness

Google likes to keep things in-house as much as possible, so it favors its own accurate and current business listings when giving local search results to its users. Additionally, if you want any chance of showing up in the life-altering Local 3-Pack which prominently displays the top three most relevant results for local search, you have to verify and optimize your GMB listing.

Get More Customer Reviews for Your GMB

Google has put a much larger ranking power on customer reviews, putting them front and center in the three-pack and showing snippets of reviews on search engine results pages. Getting those golden stars to show up in search engine results with schema reviews markups helps your business stand out and increases your click-through rates.

Best Practices for Getting Local Customers

As there is with every type or marketing or advertising strategy, there are proven, time tested best practices that when implemented correctly will help you immensely with your Local SEO (e.g. Birmingham, London) campaign: Keyword Research, Optimizing Title Tags & Meta Description, Image Optimisation, Anchor Text Optimisation, URL Structure


Local Search Engine Optimization (SEO) Services Birmingham


According to Moz:

1. Google is steadily moving to a mobile-only world. Mobile-first indexing seems like the inevitable consequence of a year (or more) almost exclusively dedicated to evangelizing and forcing a change of mindset from desktop to mobile.

2. Albeit links are still essential for rankings (see Penguin 4.0), Google's investigative efforts seem almost fully devoted to entity, predictive, and personalized search. Again, quite logical if we consider deeply personal devices like mobile and home assistants.

3. For the same reason, voice search seems to be the next frontier of search, partly because Bing — using a different business strategy than Google — may represent a big competitor in this arena.

4. Since John Giannandrea has become the Senior Vice President of Search at Google, machine and deep learning began to be used by default in every facet of Google Search. Thus, we should expect them to be used even more in 2017, perhaps with specific algorithms improving Hummingbird at every phase.

5. In a mobile-only world, the relevance of local search is even higher. This seems to be the strategic reason both for an update like Possum and all the tests we see in local, and also of the acquisition of a company like Urban Engines, whose purpose is to analyze the "Internet of Moving Things."

6. The acquisition of startups like MoodStock and EyeFluence (but also Anvato and Famebit) seems to suggest that video/images and video/images marketing will be a central focus for Google, perhaps also because YouTube is struggling against Facebook (and not just Facebook) when it comes to videos/images and their monetization.


Don't be afraid of marketing strategies and services that your competition is already taking advantage of.

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