TOP 3 SEO effects generated by optimising your pages in 2020 – SEO Agency Birmingham

Grow your traffic and keywords (KWs) positions

Improving KW positions in Google through optimization (also related to their volume) will generate a grow in organically generated traffic.

The increased traffic level is the change of the variable in the “E-commerce” equation:

[Traffic] • [Conversion Rate] = Number of Customers

Online rankings without limits with SEO in 2020

TOP positioning in Google is a limitless display in front of your audience/clients.

Unlike paid campaigns (Google Adwords) where KW display is limited by budget, geolocation, device, time, organic visibility (SEO) is unlimited, being in SERP results at any time, in any location and on any type of device.

Visibility without limits for your customers through SEO

Increased assisted conversions on visitors’ purchase cycle.

The lead/lead generation cycle is unique based on the audience and represents the greatest challenge for marketers.

Organic traffic is a resource increasingly used by PPC specialists in Display / Personalization Interaction campaigns, on assisting the customer up to the final step: the acquisition/achievement of the goal.

It is also a viable resource that can improve your entire Google Adwords campaign through both optimised keywords (KW) and improved Performance Marketing (KPIs).

What are the stages and strategy in 2020

A) Goal Setting and Performance Indicators (KPIs) for SEO

1. Increase non-brand organic traffic – To measure the performance of these metrics, we use segmentation and extrapolation tools for metric data from your Analytics account and Google Search Console.

2. Increase Buy-Words / Discover Words visibility – The behaviour of visitors is dynamic and confirmation comes directly from Google.

15% of the daily searches of visitors in the search engine are unique, so KW analysis is very important.

The structure of the KWs we optimise can be segmented as follows:

• Buy Words (eg “argan oil price”)
• Discover Words (eg “Argan Oil”)
• Topics

To measure organic visibility, we set an initial KPI mathematically calculated based on the volume and position in Google of the selected KWs.

B) On Page Optimization in 2020 & onwards

3. Optimising / Modifying website Architecture – Identifying keywords that require SEO optimization and user behaviour can generate website structure changes.

Within the structure changes, we take into account the competition analysis, as well as the improvement of the user browsing experience on the website.

4. Internal Linking Structure – In the context of an increasingly educated audience on electronic commerce, improving the internal linking structure is a priority for any site.

Improving UX (user-experience) through technical implementations is also a sign of quality for Googlebot.

Depending on the platform chosen (PrestaShop, Opencart, Magento, CS-Cart, Shopify or WordPress / Woocommerce) we apply personalized and adaptable techniques.

5. Relevance of SEO elements (title, h1, tag, etc.) – The main elements in 2020 (<title> and <h1>) result in rapid ranking changes when they are updated.

These attributes (On Page Optimization Techniques) are sensitive to the extent they must be representative of the content of the page.

6. Page / website load speed – High load times = lost customers.

Mobilegeddon, a Google algorithm update, also incorporates quality uploads for mobile websites.

The omission of this optimization may make it more difficult for results to occur.

7. Duplicate Content Signs – Creating unique, enriched and relevant content is a challenge for each webmaster.

Copied pictures, copied and synonymous groups of words are low-quality images for Googlebot, which are integrated into the overall calculation.

Depending on the type of site (online store/presentation website), we come with graphical solutions (such as information structured on the website) and content add-on strategies from users.

8. Structure of SEO friendly URLs – These are the basic rules of creating a website and are a must-have, regardless of the platform.

URL optimization is based on the content of the page, representative KWs, taking into account the specialist’s rules (density, over-optimisation, etc.).

9. SSL Certificate (Securing with Https) – Securing all pages with an SSL certificate is the improvement of your KW rankings.

This ranking factor is part of the core of the algorithm and is confirmed by Google’s officials through a press release on the official blog.

10. Structure of breadcrumbs – The site-oriented navigation chain that can influence the indexing and accessibility of URLs.

Depending on the architecture of website pages (categories, subcategories, filters, sub-pages) we come with the technical solution for implementation.

This is done according to Google documentation.

11. Indexing and Crawling – Represents SEO indexes of the page indexing status, is also translated into the GoogleSearchConsole interface.

The indexing state is transposed by the server response time, page magnification (in Kb), HTML structure, dynamic URL indexing structure s.a.m.d.

12. Location of the keywords in the page and their weight – The placement in the page must be implemented intelligently and natively so as not to exceed the barrier between the “Keyword stuffing” and their density (weight).

The most common Google updates are On Page, and these are among the most common ones on most websites.

13. Website optimization for mobile variants – The actual indexing of a website’s content is made on the data displayed on Desktop.

Google engineers estimate that content indexing will be made exclusively from Mobile in the near future.

We are faced with ever-growing differences between Desktop / Mobile, controlling the process by tracking daily over +20,000 KWs (daily tracking of Desktop and Mobile positioning).

14. Content size in the page – The experience of SEO projects (over 5 years) has shown us that the size of the page content is an optimization ranking factor.

The sketching and placement of content on the page come as recommendations from the specialist, and its analysis is based on website type, page, structure, etc.

Enhancing the content on the page, especially when it comes to an online store, is a challenge.

15. The frequency of internal content update – Frequency of refreshing content is a sign of quality and interest in the website’s audience.

The existence of a blog, a section of “How to …”, “Dictionary” or any content structure addressed to the audience is a tool through which we can attract these quality signals.

Identify unexploited opportunities on topics, create content and optimise it!

16. Page Indexing History – The age of a landing page, its media position, the number of impressions (impressions), and other indicators represent the indexing history.

The Specialist studies website history (on a general level) and every page optimized in part.

C) Off-Page Optimization in 2020 & onwards

17. Profile and history of backlinks – The link profile is one of the main data that a consultant looks at.

Increasing the number of links at a progressive pace, the diversity of link types, the variety of anchors, Co-citation are costly activities in an optimisation process.

Over-optimisation can result in a penalty, and this can be solved by disavowing SPAM URLs.

18. The frequency of External Links Appear – The quality of a link cannot be counted, but the authority of the website from which you get links is even more important in 2020.

Campaigns are based on a publishing calendar that emphasizes on native actions, diversity of URLs and a controlled frequency rate.

19. Authority of the domain – To identify and measure the authority, Off-Page and link-quality we use tools like ahrefs.com.

The Ahrefs Rank mathematical value is a KPI on domain authority and link-quality and is dynamically calculated, also taking into account competitors.

D) Social and brand awareness signals

20. Social Signals of Users – Promoting through Social Networks (Facebook & Linkedin) are branding signals for the search engine algorithm and are interpreted as ranking factors.

Linked / Facebook paid campaigns, as well as viral content creation, are signals that need to be implemented in line with other actions.

21. Click-through rate (CTR) is the click rate, metric value calculated between the number of clicks and the number of impressions/impressions.

Increasing CTR calculated per KW /landing page is a BA signals confirmed by users.

Looking ahead and taking into account the aggressiveness of Google Adwords ads, KW optimisation should also take into account CTR, with the ultimate goal being to increase organic traffic.

22. Rejection rate / Average time on site / Pages per session – Bounce rate, average time spent on site, average page visits visited per session are KPIs on user-experience on site.

The main KPI on UX on the website is the conversion rate/goal completion frequency and all metric data must be monitored and controlled under specific content/action enhancements.

23. The volume of direct traffic/branding – Increasing traffic on the website, in conjunction with efficient product marketing, can also change branding indicators.

Click-to-click campaigns, newsletters, off-line strategies, and other factors can generate branding effects such as increasing searches on Google or increasing traffic directly on your website.

24. Volume and relevance of referral visits – Focus on quality, not quantity, when it comes to referral visits (recommendation).

The UX of those specific traffic sources is a quality message on the content.

“Insertion” of users through misleading campaigns or unrepresentative banners may affect the negative campaign, the message being communicated and the audience being important.

For example, affiliation is a referral traffic source and is an online marketing channel that positively influences the campaign if metric data is in the website’s media/parameters.

25. User interaction history with the website – The user interaction with the sold product is an important step in analyzing the quality of On-site content.

User segmentation between New Users / Returning Users influences the conversion rate. So we can identify possible content issues and propose solutions.

In general, users who have multiple website interactions have a better airworthiness experience and so metrics are positive.

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SEO Company

The most cost effective way to win online is through an effective organic SEO strategy. When done right, this means your customers will find your website on the first page of search results – such as Google or Bing – when they are looking for a product or service that you’re offering.

The problem is that not many business owners or marketing managers have the training, know-how, or time to make this happen. That’s where The SEO Works comes in. We’ve been ranked as the UK’s number 1 SEO Company by Clutch.

Get a free SEO review See how we work

The UK’s top SEO company

We build your website strength and rankings with sustainable organic SEO services that bring high-quality customers to your website. We focus on ethical and sustainable techniques to develop your website profile. Say goodbye to a dysfunctional website that nobody visits, and say hello to a steady stream of new leads.

#1 – We conduct thorough, professional analysis on what your target customers are looking for so they can find your website – not your competitor’s

When your customers are looking for products or services online, they usually turn to search engines like Google or Bing. They type a keyword, and the search engine publishes the best results for that keyword. You may not know what your target customers are typing into search engines, but we can find out for you. We know just how Google SEO works, and we use advanced, accurate tools that can tell us what your target customers are searching for. More importantly, we can make sure that they’ll find your business as a result – outstripping your competitors online presence.

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Still spending money on directory listings, brochures, and other traditional and non-measurable means of advertising? The SEO Works can help you lower your marketing expenses and get better returns through our search engine marketing and optimisation campaigns. The results will be long-term, organic, affordable and more importantly measurable. As your rankings improve over time, so will your traffic and sales.

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The SEO Works is here to help you grow your business. It’s pretty simple in that the time you put into SEO equals the results you get. Let us plan your SEO strategy and complete all the technical and creative legwork involved. If you’re wondering what goes into a campaign we have written an article called “How does SEO work?” where you can read more.

By using our award-winning services it means you can focus on the more important aspects of your business role – handling new incoming customers, making sure your business runs smoothly, and managing your profits. Imagine what it would mean to you if your website attracted more potential customers with no extra effort on your part.

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Optimising a website for search engines takes time. We believe in being accountable to our customers throughout the SEO process. Each month you will get to see the work completed on your bespoke campaign, the increase in rankings achieved, and the resulting traffic to your website. We can also take it further and look at measuring your website traffic and improving conversion ratios, to make your online presence even more effective.

What would it mean for your business to get more targeted leads from Google, Bing, and Yahoo? The SEO Works is here to help – choose a company offering sustainable, ethical and award-winning organic SEO services.

Best Seo Company In Birmingham, Seo Consulting Services

How does SEO work?

That is the million dollar answer. The correct answer is every business has its own unique formula that will work for them. Just as businesses are unique so are strategies for SEO. Yes we will have the underlying checklists and foundations, but the research and ground work analysis will be individual for your business and industry and budget.

The most important thing to remember is SEO is constantly evolving; we make it our number one goal to ensure that our SEO team are up to date with all the latest news and training to ensure we are carrying this through in your ongoing strategy.

There are ongoing algorithm changes by the main search engines, so we ensure that your website remains optimised for SERPS when such changes occur.

A few years ago, everyone talked about backlinks and started buying domain names that would link to each other to help increase ranking but SEO is much more than just about having links pointing to your site and adding keywords within your content. Your website has to be technically SEO friendly for browser spiders to crawl and find the relevant information for you to appear in search results, an example of this is your website should be responsive and mobile user friendly.

We have our own Wirefox checklist that is the first audit we use to analyse your website which includes page speed optimisation, submitting sitemaps, fixing crawling and indexing issues and more. This is why we are leaders in SEO in Birmingham.

Content is KING

We hear this phrase so many times but it is a crucial part towards a successful SEO strategy. Creating ongoing unique informative content within your website, social media, blogs, videos, vlogs allows you to engage with your browsers and build trust and relationships. This helps with your ranking as you are seen as an informative trusted content provider.

Birmingham Seo Agency

As one of the leading SEO agencies for Birmingham, we help companies with their online marketing – to get more traffic and business from the Internet

Seo Agency Birmingham

Boost your brand’s visibility on search engines with the right SEO strategy to help your clients find your business easily. With two decades of experience working for businesses in a wide range of industries, we have become one of Birmingham’s best SEO agencies.

Generate Leads & Increase Your Sales

SEO is an ongoing process and it can take time to see results in highly competitive markets. It is generally agreed upon that you will see results after 4-6 months, with performance increasing as the months pass. Using an SEO service to complement your overall marketing strategy can really make a positive difference to your business.

Although we’re an established SEO agency in Birmingham, we initially started off 20 years ago as a web design company. Our background means that we understand how a well-functioning website works.

From local and international SEO to content marketing and technical SEO, our Birmingham-based agency has experts in every discipline. Whatever your industry or company size, our dedicated team will know exactly what is needed to help you get two steps ahead of your competitors.

SEO Marketing Services

Here at Blue Rock Digital, we provide a whole host of incredible and effective SEO marketing services in and around Birmingham. Our company will help your business gain more exposure, rise up the rankings, and see an influx of targeted traffic that can be converted into leads.

Organic SEO

Organic SEO is essential if you want to improve your search ranking. We offer organic services that target all the leading search engines; Google, Bing, and Yahoo. As the leading SEO agency in Birmingham, we’ll help you get to the top spot through a combination of on-page and off-page organic SEO.

On-Page SEO

With our on-page SEO, we deal with everything on your website that influences search rankings. This includes the type of content on there, different headings and alt-tags, along with design suggestions to make the site more user-friendly. We have an experienced team of excellent content writers that can produce copy for your website that has the perfect keyword density to catapult you up the rankings.

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Off-Page SEO

As an experienced SEO company in Birmingham, we have all the knowledge needed to run off-page SEO practices that influence your ranking. One of the key things we focus on is link building – which is one of the primary ranking factors for all search engines. With a vast online network, we ensure your site generates plenty of high-quality backlinks from authority sources.

Part of this service revolves around citation building to get your website listed in the biggest and best citation directories online. Furthermore, we create stylish infographics that can be distributed amongst other websites, generating more backlinks and boosting your ranking.

Local SEO Marketing

If you run a business in Birmingham, then you need to ensure you appeal to the right target audience. Local companies will benefit from our Local SEO Services in Birmingham. We devise a campaign that improves your exposure in this particular location, ensuring that a local audience sees your site in search engines. By conducting a thorough analysis of your website, we pinpoint which local terms best suit your business to improve your ranking across all major search engines. More people will know about your Birmingham business, which means you will see an influx of new clients.

Mobile SEO Services

Most business owners don’t realise that Mobile SEO is a somewhat separate entity to general SEO. It’s a subdivision that’s exceedingly important when you consider how many people search for businesses on mobile devices. When they do this, the results they see can be different from the ones they see on laptops or computers.

This is because there are different ranking factors for mobile websites, with mobile optimisation being a critical one. Without a site that’s optimised and responsive, you’ll be hit with penalties in the mobile search rankings. As part of our complete SEO services, we provide tailored Mobile SEO to all our customers. This helps you create a website that’s mobile-friendly, responsive, and ranks highly in mobile searches.