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February 5, 2019

What Happens When SEO and CRO Conflict?

But what else has a possible impact on both, and our experience has been showing us that the theoretical threat is totally true. We have seen SEO changes which have changed conversion prices, and also have experience of important CRO-centered changes that have had dramatic impacts on search functionality (but more on this later). The point is, there is a ton of stuff in the intersection of both SEO and CRO: An example CRO scenario: The business impact of conversion rate testing There are certainly some SEO-centric modifications which have a very low risk of getting a negative impact on conversion rates for people from different channels. If you think about changing meta info, as an Example, much of this is invisible to users around the webpage — maybe that is pure SEO: However, what I really need to talk about now is the mixed objectives of CRO and SEO, […]