March 13, 2019

How to Build AWESOME Backlinks in 2019 (9 Proven Strategies)

Ready to grab some quality backlinks and boost your site’s Google ranking? Awesome! This post contains 9 proven link building strategies that are working GREAT right now. (In 2019) Let’s get started! 1. Use Data to Get Links From News Sites and Blogs In one of my recent guides I covered how to use HARO to become a source for reporters. And that’s something you should DEFINITELY be doing. But HARO connects you with journalists who are planning features in advance. And what else do reporters do? They report the news of course! And news doesn’t work on a set schedule. So… if there’s breaking news related to your niche, that’s a HUGE opportunity to pick up mentions and links. Here’s what to do: 1. Monitor the news for new mentions of your site’s main topics The easiest way to do that is by setting up a Google alert or […]
March 11, 2019

Five time-saving strategies Search Engine Watch

There are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. A few of the resources and tools that are out there are scripts, Excel tools and functions, automated rules, automated bid rules, and smart bidding. Each one of these resources can be powerful tools if used in the correct way. We will walk through their benefits and some examples below. Scripts Google Scripts are JavaScript codes that can be used to help control and make adjustments to your campaign performance. They can also be used to pull data to help with daily help checks or reporting that you may look at daily or weekly. You don’t have to be a developer to use scripts, although if you were looking to write them from scratch, some background in JavaScript would help. […]
February 15, 2019

4 Digital Marketing Strategies Every Law Firm Should Be Using by @jasonhennessey

As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition. Keeping a law firm’s site at the top of the SERPs is more complicated than it was even a few years ago, but putting some time and effort into your online presence is key to improving your client’s online visibility and, in turn, getting a steady stream of potential clients to keep their revenue flowing in. From social media to blogging, creating citations to building backlinks, it can seem overwhelming deciding where to focus your time and resources for the best results. The good news is you don’t have to do everything to see the benefits. Focusing in on the strategies that are going to be most relevant to the legal niche and pack the biggest punch will keep you from biting off […]