February 25, 2019

The Top 10 Skills Every Successful Social Media Manager Should Have by @jonleeclark

Social media is one of the most powerful innovations of the last 20 years. While the internet was able to make the world accessible with a click of a button, social media was the tool that connected people. Starting small on sites such as MySpace, social media powerhouses such as Facebook, Twitter and Instagram have developed over the last few years to be some of the most influential companies in the world. Today, there are a plethora of social media channels that connect people of all ages and demographics. Social media today is more than just something to do for fun, though; it’s a way for businesses to directly connect and interact with their current and prospective customers. A business’ social media channels can be the heart and soul of their brand, of how people view their company. That’s why the role of a social media manager has become so […]
February 15, 2019

4 Digital Marketing Strategies Every Law Firm Should Be Using by @jasonhennessey

As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition. Keeping a law firm’s site at the top of the SERPs is more complicated than it was even a few years ago, but putting some time and effort into your online presence is key to improving your client’s online visibility and, in turn, getting a steady stream of potential clients to keep their revenue flowing in. From social media to blogging, creating citations to building backlinks, it can seem overwhelming deciding where to focus your time and resources for the best results. The good news is you don’t have to do everything to see the benefits. Focusing in on the strategies that are going to be most relevant to the legal niche and pack the biggest punch will keep you from biting off […]