Forrester analyst and C3 2019 speaker Collin Colburn admits that no one’s found the silver bullet for measuring the ROI of SEO and organic marketing yet – but he’s got advice on different ways to start. Conductor’s COO, Selina Eizik, sat down with Collin to find out why capturing the ROI of SEO is so hard, how leading companies approach SEO measurement, and why Collin thinks marketers should focus on SEO’s impact on brand, not just conversions. Selina Eizik: When you look at paid media, advertising: companies have a pretty good handle on ROI. Historically that has not been the case with SEO and organic marketing. Why is that? What’s the challenge and why is it still a challenge heading into 2019? Collin Colburn: Paid advertising – especially SEO’s frenemy, paid search – has benefited a great deal from being such a highly measurable channel. Marketers are easily able to […]
Over the last few weeks, Google has been increasingly rolling out new updates around the AMP project. The search engine appears to be more active than ever when it comes to addressing some of the common objections to AMP that are currently propagating around the web. Learn about all of these updates and more!
Tough competition on the ecommerce market makes retailers continuously search for new ideas to improve web stores’ UX. Optimizing the product page is one of the key areas in this quest for enhancements. We reviewed the best practices of ecommerce leaders and success stories of smaller merchants, and came up with three hacks that make any product page convert more visitors into customers. 1. Optimize product descriptions A good product description is a top factor influencing customers’ desire to purchase. The problem is customers want to get answers to their questions, but they don’t want to read a lot. Average web-surfers give a web page no more than 15 seconds to capture their attention. If a product description fails to meet this deadline, it fails to convert. Customers think about different aspects of a product: Some are interested in materials, some are more concerned about durability. To make a product page […]
Google is making it easier for job searchers in the US to find work-from-home positions. The post Google Makes it Easier to Find Work-From-Home Jobs by @MattGSouthern appeared first on Search Engine Journal.