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February 25, 2019

There Is A New Domain Authority Coming Soon: What’s Shifting, When, & Why

Find out More about the DA Explore resources here The training algorithm: I’m Principal Search Scientist in Moz, Russ Jones, and I am excited to announce a upgrade month that is coming to one of the main metrics Moz provides: Domain Authority. What follows is an account of some of the technical changes behind the Domain Authority that is new and why they matter. We’ve relied on training Domain Authority from an large collection of search results. This has been the methodology across our industry. But we’ve found a way to improve it upon from the ground up, making Domain Authority more reliable. In particular, the new Domain Authority is better at understanding sites that don’t rank for any keywords at all than it has previously. Domain Authority has been the industry standard for measuring the strength of a domain. We recognize that stability plays an significant role so we […]