February 28, 2019

B2B Local Search Marketing: A Guide to Hidden Opportunity

Transport and travel providers (auto sales and maintenance, auto rentals, travel agencies, tour guides, charging stations, etc.) can create special packages for businesses. A car dealer could sell a fleet of vehicles into a food delivery service, for keeping food trucks or a garage could provide special pricing. Business trips could be managed by A travel agency. Out of this 2,395 Google My Business Categories there are at least 1,270 categories applicable to businesses. These include companies that are by nature B2B (wholesalers, suppliers) and businesses that are B2C but could have a B2B offering (restaurants, event sites). More than half of Google’s categories signal that local marketing is a chance. Does the business I am marketing have a physical location that’s accessible to the public? This can not be a PO Box or office. It has to be a real-world address. Does the business I am marketing socialize face-to-face […]
February 26, 2019

How to Turn Excel into a Powerful Marketing Reporting Tool by @Supermetrics

This is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor’s own. Every day marketers spend hours creating reports in Excel. Not only is the task extremely tedious, but the chances of mistakes are also high, especially if you’re doing a ton of month-end or year-end analytical reports. Yet, Excel is still a great tool for reports because everyone knows how to use it, and you can easily share the reports with every member of your team and your stakeholders. So, the question becomes: is there an easier way to leverage Excel for your reports, but make the process more streamlined? Let’s first, however, dive into whether you still should be using Excel for your reporting needs. Is Excel Still Good for Marketing Reporting? While Excel wasn’t necessarily built with marketers in mind, everyone uses it – especially in larger companies. Microsoft Office is […]
February 25, 2019

Why developers and SEO are the search marketing team that is perfect

In the last few years we have seen a rise in search engine optimization roles, all including basic knowledge of languages. However, change has been facilitated by technological progress. Internet development and SEO are often considered as incompatible as iOS and Android devices. Why? Static HTML websites are a memory from the past. Now, concentrate is all about creating interactive, fast sites that perform well on a variety of devices. It can give a better comprehension of APIs. Even on the upswing, the demand for skills that are coding is beyond SEO. SEOs have a lot to gain from getting familiar with HTML, CSS, and JavaScript. When it does not sound much, imagine adding more than 4 million jobs. According to Ian Laurie in his piece Why all SEOs should learn how to program,” a fundamental comprehension of front-end coding offers an assortment of benefits. This provides the invaluable advantage […]
February 15, 2019

4 Digital Marketing Strategies Every Law Firm Should Be Using by @jasonhennessey

As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition. Keeping a law firm’s site at the top of the SERPs is more complicated than it was even a few years ago, but putting some time and effort into your online presence is key to improving your client’s online visibility and, in turn, getting a steady stream of potential clients to keep their revenue flowing in. From social media to blogging, creating citations to building backlinks, it can seem overwhelming deciding where to focus your time and resources for the best results. The good news is you don’t have to do everything to see the benefits. Focusing in on the strategies that are going to be most relevant to the legal niche and pack the biggest punch will keep you from biting off […]