March 15, 2019

Google Ads to Provide Users With More Assistance After Ad Disapprovals

Google Ads is introducing a better solution for letting users know when ads are removed for policy violations. The new ‘Policy manager’ in Google Ads will keep users informed about ad disapprovals and allow them to make policy appeals. In some cases, Google may even be able to detect policy violations during the ad creation process. The following changes will be rolling out to Google Ads in April. Policy Manager A central hub where users can monitor policy restrictions of ads, keywords, and extensions across their entire account. Soon, Google will add recommendations for fixing ads, a history of appeals, an overview of account certifications, and more. To access Policy manager in Google Ads, click “Setup” in the Tools Table, then select the “Policy manager” tab. Additional Insight & Policy Appeals As of last year, Google started providing advertisers with more information about what caused their ad to be disapproved. […]
March 14, 2019

Google Says No Real Changes To In-Depth Articles

A week ago we reported that the in-depth articles in the Google search results mysteriously went away. I asked Google about it and they told me they really didn’t – Google’s statement was “When relevant, we do and will continue to surface high-quality evergreen content as part of the overall search results.” Google did make a code change to how they display them in the source code of the search results page but not much else. But I am not sure – they did seem to change based on what we see. Moz is still showing them at 0%, my other contacts rechecked all their data, both by machine and with humans looking at the raw examples, and they are completely gone – no in-depth articles are showing according to them. Even Glenn Gabe posted they changed: Here are some examples of sites that dropped heavily on 3/6/19. That’s when […]
March 13, 2019

Guide to Advanced Search Operators for Bing and Google –BruceClay

When you search, do you find exactly what you’re looking for the first time? Advanced search operators let you extract everything the engine knows about a specific subject efficiently. These tricks of the trade can definitely save you time, especially if you’re doing any kind of competitor analysis or SEO research. Soon you’ll be searching like a pro as you learn: What Are Search Engine Operators? Search operators are a prefix or addition to a query in Google or Bing that limits the results set. They work like customizable filters. The results page you get back provides entirely different results than the average search. Example 1: “advanced search tips” One common operation is to use quotation marks (“) to match an exact phrase. So searching for “advanced search tips” (with the quotes) finds only pages that have those words together as a phrase. Duplicate content is a problem for SEO. […]
March 13, 2019

How to Find the Right Keywords to Rank #1 on Google For

Do you want more traffic? Well, who doesn’t? The reason you want more traffic is that you think more traffic equals more revenue. But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace. And in many cases, as your traffic goes up, your revenue won’t increase one bit. In other words, if you get the wrong kind of traffic, you’ll find yourself spinning your wheels and becoming frustrated. It happens to all of us. So let me show you what I’ve learned the hard way. So how good is my search traffic? Take a look at the screenshot below. That’s a laundry list of keywords that drive me the most traffic. But there is an issue with a lot of those keywords. They drive traffic but not revenue. Keywords like affiliate marketing, SEO analyzer, SEO checker, and statistical […]