March 26, 2019

The majority of listings for car accident attorneys on Google are fake

If you work with attorneys, you may have noticed recently that there is a massive amount of spam that seems to be growing like weeds in Google’s local results. Let me explain what I mean. This was a search done earlier this week in a prominent zip code in Manhattan, New York. All three of these listings in the three-pack are fake. In fact, when digging further, 18 out of the top 20 for this search result set were not real businesses. When looking through two cities for one of my attorney clients this week, I compiled a list of 273 fake listings in the top six pages of results for just two different keywords. Many SEOs who work with attorneys are noticing this. Brian Barwig of AttorneySync tweeted earlier that he looked through over six pages of fake listings that had no websites attached to them. Whoever is behind […]
March 22, 2019

Google Now Says Rel=prev/next Is Not An Indexing Signal Anymore

Yesterday during the webmaster hangout, I noticed that the documentation on “Indicating paginated content to Google” that talks about rel=next/prev is now gone, 404ing. Also, the blog post about it from 2011 in bold reads at the top “Note: The information in this post is outdated. Rel=prev/next is not an indexing signal anymore.” Here is a screen shot: I wonder what changes are happening around this? I have not heard anything from Google’s John Mueller about this and we did bring up rel=next/prev twice in the Google hangout from the other day. He didn’t mention it when we said the page was 404ing. Update: John said that Google hasn’t been using them for indexing for a couple years now, so they removed it from the docs: We noticed that we weren’t using rel-next/prev in indexing for a number of years now, so we thought we might as well remove the […]
March 20, 2019

How to Rank on Page 1 of Google FAST (In-Depth Case Study)

Today you’re going to see one of my favorite SEO strategies in action. (“Guestographics”) Specifically, I’ll show you how Perrin used this technique hit Google’s first page for a bunch of his target keywords. Let’s dive right in. The Guestographic Method: An SEO Strategy That Gets Results Guestographics work for one simple reason: They make your content MUCH easier to share. I published a post a while back that outlines the entire process: How to Get Backlinks With Guestographics. So if you haven’t read that post, go check it out. In that post I reveal how The Guestographic Method increased my organic traffic by more than 175%: And Guestographics are one reason that Backlinko ranks on the first page for “on page SEO”: Does this sound like something you’d like to try? Keep reading… How Perrin and David Used Guestographics to Skyrocket Their Rankings (And Traffic) I just showed you […]
March 17, 2019

How to Improve Google Image Search Ranking

If you can optimize it, you should. And images are no exception. The images on your website represent another way to drive organic search traffic. Often overlooked, Google Image SEO can be just as important as optimizing your webpage text. In fact, you might be surprised at just how much traffic your images are already sending to your site. TL;DR: Google Images represents another path outside of regular web search for your audience to find your site and discover your content. Google is making significant changes to Google Images that put more emphasis on quality and relevance. To help you drive traffic from image search, we provide a list of ways to optimize images for a website. How to SEO Images: Table of Contents First, we’ll take a quick look at the latest news about Google Images: Then we’ll dive into how to SEO images in 16 steps: Track Your […]