March 24, 2019

How to Set Up an Effective Facebook Ad

Creating an ad through Facebook’s Ads Manager is simple once you get the hang of it! If you’re just starting out with paid social advertising, this step-by-step guide to Facebook Ads will help you create an ad, target a specific audience, and be seen by potential customers and fans! Create Your Campaign The first thing you’ll do is select Create a Campaign. You’ll be taken to a new page where you’ll need to decide the overall objective of your campaign, which is neatly broken down into three ad categories that follow the purchasing funnel. You can select an objective that will drive awareness, consideration, or conversions. Awareness: These ads are great for businesses trying to build brand awareness and a fan following. Consideration: These ads can drive users to click a link, like a post or your page, view a video, or even sign up for a mailing list. (Note: […]
March 23, 2019

How to create a Facebook Ads Strategy for an e-commerce

3 Ways to Create Your Facebook Ads Strategy for An e-Commerce Site People are on Facebook to chat with friends, to see friend’s photos, to meet old friends and so on. You can’t immediately start selling your products or services to people who don’t know you. They have to understand who you are, what you can offer them, why they need you, and why they have to buy from you instead of your competitors. You have to earn their trust. To begin the trust process, I often create a Facebook Ads strategy for my clients based on 3 different phases: Brand Awareness Engagement Conversion Brand Awareness Campaigns In the first phase, Brand Awareness, our goal is to make people connect with the brand/product/service. Once they know the brand, they will know who the company is, what they can buy from them, what its standards are, and the benefits of investing in their a product […]
March 12, 2019

5 Methods For Scaling Your Facebook Advertising

Harnessing the power of Facebook’s advertising platform is a tricky road to navigate; this is especially true when it comes time to scale your advertising efforts. Just because you have experienced success at lower spending amounts doesn’t mean that you simply spend more money and generate the same success. The Facebook algorithm is a finicky beast, and scaling must be done carefully and according to best principles. It is important to understand that increasing your investment in Facebook ads is no minor decision. Sure, there is a vast audience to reach, but you want your pitch to those potential customers to be efficient and successful. Let’s examine a few strategies that will propel your Facebook marketing and advertising into overdrive, moving your business forward and keeping your goals squarely on track. #1. Increase Your Budget (Wisely) You may be thinking, “Well, duh, isn’t that the whole point of scaling?” Admittedly, it […]
February 20, 2019

Facebook is a search engine. Are you treating it?

Less than a year later, the floodgates in their search engine opens from inner-circle results to real-time, public information and articles. You could now search for any post in their over 2 trillion indexed articles. Facebook became a search engine which competed with the likes of Google for industry news and trending topics. Since Facebook’s search was in its infancy at this time, testing sponsored results may have been too soon since search functionality was confined to page names, profiles, games, etc… Search took pages, groups, and people and put them to a wheel of filters which returned results that were different for everybody and was personalized to every searcher. It allowed users to use natural language like, friends near me that like DC Comics” and return results for just that. The two major flaws in this were: Results were short-lived as it turned into competitors targeting competitors relentlessly to […]