February 26, 2019

How to Turn Excel into a Powerful Marketing Reporting Tool by @Supermetrics

This is a sponsored post written by Supermetrics. The opinions expressed in this article are the sponsor’s own. Every day marketers spend hours creating reports in Excel. Not only is the task extremely tedious, but the chances of mistakes are also high, especially if you’re doing a ton of month-end or year-end analytical reports. Yet, Excel is still a great tool for reports because everyone knows how to use it, and you can easily share the reports with every member of your team and your stakeholders. So, the question becomes: is there an easier way to leverage Excel for your reports, but make the process more streamlined? Let’s first, however, dive into whether you still should be using Excel for your reporting needs. Is Excel Still Good for Marketing Reporting? While Excel wasn’t necessarily built with marketers in mind, everyone uses it – especially in larger companies. Microsoft Office is […]