March 26, 2019

10 on-page SEO essentials: Crafting the perfect piece of content

You are now living in the midst of a tantalizing revolution as the great minds of user experience (UX) and search engine optimization (SEO) finally converge to produce beautiful on-page content designed to rank in search results AND engage or educate the user. Gone are the days of plugging in keyword phrases into your blog posts to get the density just right and building landing page after landing page targeted at keyword variations like, “automobiles for sale”, “cars for sale” and “trucks for sale”. Since the introduction of RankBrain, the machine-learning component of Google’s Core Algorithm, in late 2015, Google has moved farther away from a simple question and answer engine and has become a truly intelligent source of information matching the user’s intent — not just the user’s query. Crafting compelling content is tough, especially in such a competitive landscape. How can you avoid vomiting up a 1,500-word blog […]
March 26, 2019

How to Create Content for SEO

This is a sponsored post written by AtomicReach. The opinions expressed in this article are the sponsor’s own. Harnessing the power of SEO can feel like an overwhelming task. Whether you are a marketing professional, entrepreneur, or someone that just fell into the role of dealing with this, managing SEO can feel confusing. In its purest form, SEO is about page rankings, with the rules for ranking associated with search engine requirements. However, while it may seem too technical, SEO is a crucial component of a successful content marketing strategy. Creating content for the purposes of SEO can help you reach your target audience, and push them toward a conversion point. The goal is to drive your audience to your web properties through search engine rankings. The higher the rank, the higher the chances of customers finding your website. There are many ways to cause your site to rank, but in this […]
March 22, 2019

Pushing the Frontiers of SEO & Content

Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research that can truly transform your ranking success. Our discussions over the last few years have been focused on editorial plans, query intent, and user engagement. While they are surely a part of the equation (and I am a deep believer of content quality, avoiding SEO spam and creating useful answers), we have forgotten an important part of getting content right: data-driven decisions. I want to reinvent your definition of keyword difficulty. I want to reinvent your understanding of competitive analysis. It is time to truly leverage the latest SEO tools for your content creation. Understanding Page 1 Is the Most Important Ingredient of SEO Not all keywords are created equal. Creating a blog post of 1,000 words is certainly a good SOP and an efficient way to brief your content writers. However, it is most […]
March 20, 2019

17 Charts That Show Where Content Marketing is Heading

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. In other words, things have changed drastically and now it’s what more competitive. We are at a point where you already know you need to leverage content marketing. But what areas of content marketing should you focus on? How many blog posts do you need to write? What are the best ways to monetize your traffic? How can you ensure that what you are doing will work in the future? To shed some light on where content marketing is headed, I’ve gathered data from 183 companies who are […]