Social Media

March 28, 2019

Pinterest Influencers: Understanding the Interests and Activity Patterns of Top Tier Pinterest Users

Whether you are interested in establishing your brand as an influencer on Pinterest or want to better understand the Pinterest influencers you’d like to work with, we’ve gathered some valuable data and insights for you.
March 28, 2019

Eight tips to get the most from your Facebook business page in 2019

Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion. This means more than 20% of the world’s population is active on Facebook every month. Can you guess how many Facebook pages exist? 50 million? 60? 70? Not correct. As of May 2018, there were more than 80 million Facebook business pages. And we as marketers have to try to be more unique than the other 79,999,999 marketers. Yeah, probably that sounds something impossible. Well, instead of being different, let’s try to give the best value we can to our audience. Eight effective tips to help you as a marketer to get the most from your Facebook business page for 2019 1. Get rid of promotional content and make more educational, fun content When people start complaining that their page posts are not getting enough engagement, I just take my phone, search their business […]
March 27, 2019

Social media: How does it affect SEO?

Does social media have an impact on your SEO? Do retweets, shares, and likes of a page actually boost that page in search engine results? Studies like this one by HootSuite have suggested that there’s a correlation between social media shares and higher rankings. You might have noticed that yourself: content that ranks well on Google often also has a lot of shares, retweets, and likes. Most experts agree, though, that rankings aren’t directly affected by social signals. (And that’s what ex-Googler Matt Cutts said on the subject a few years ago, too.) Google+, which once included the promising Authorship markup, is soon going to be shut down. So what’s going on? Why do posts that get shared a lot also tend to be posts that rank more highly? Social media and SEO: Correlation, not causation While social media shares might be correlated with better rankings, that doesn’t mean that […]
March 23, 2019

How to create a Facebook Ads Strategy for an e-commerce

3 Ways to Create Your Facebook Ads Strategy for An e-Commerce Site People are on Facebook to chat with friends, to see friend’s photos, to meet old friends and so on. You can’t immediately start selling your products or services to people who don’t know you. They have to understand who you are, what you can offer them, why they need you, and why they have to buy from you instead of your competitors. You have to earn their trust. To begin the trust process, I often create a Facebook Ads strategy for my clients based on 3 different phases: Brand Awareness Engagement Conversion Brand Awareness Campaigns In the first phase, Brand Awareness, our goal is to make people connect with the brand/product/service. Once they know the brand, they will know who the company is, what they can buy from them, what its standards are, and the benefits of investing in their a product […]