Looking for new PPC features and ideas to test? Spice up your PPC campaign testing with these five tests. The post 5 Less Obvious PPC Testing Ideas That You Should Try by @afhammer appeared first on Search Engine Journal.
All attribution reports in Google Ads will soon include information about cross-device activity and conversions. The post Google Ads Brings Cross-Device Activity Data to All Attribution Reports by @MattGSouthern appeared first on Search Engine Journal.
Google Ads is introducing a better solution for letting users know when ads are removed for policy violations. The new ‘Policy manager’ in Google Ads will keep users informed about ad disapprovals and allow them to make policy appeals. In some cases, Google may even be able to detect policy violations during the ad creation process. The following changes will be rolling out to Google Ads in April. Policy Manager A central hub where users can monitor policy restrictions of ads, keywords, and extensions across their entire account. Soon, Google will add recommendations for fixing ads, a history of appeals, an overview of account certifications, and more. To access Policy manager in Google Ads, click “Setup” in the Tools Table, then select the “Policy manager” tab. Additional Insight & Policy Appeals As of last year, Google started providing advertisers with more information about what caused their ad to be disapproved. […]