You want to make sure that is secure and that Google is taking into consideration as well.
☑ Optimize for intent: Assess SERP and PPC, notice which SERP features show up
☑ Unique, high-quality articles
Are you currently providing other desired media types? Are there any video and images and different kinds of content on your own webpage?
☑ Multimedia: Assess SERP and include desirable media
What are these titles? Which are these descriptions? What’s working? This
You wish to also optimize for purpose. So you would like to evaluate that SERP. If that search result page is showing tons of images or maybe videos, you ought to be integrating that into your webpage also, because obviously that’s what folks are looking for.
Are you supplying high-quality content? So in the event that you visit Google and you hunt”chakra stones” and you have a peek whatsoever of those outcomes, are you adding all of that good articles in your page? Because that ought to be the objective.
☑ Meets Internet Content Accessibility Guidelines
It’s the easiest thing. Make sure people can easily share your content.
Does it meet Internet Content Accessibility Guidelines? Definitely look to that and be sure you check all the boxes.
- How are traffic and Googlebot crawling through your website and your web pages?
- What is the UX of the on-page content?
- What is the value in the content of your search-engine content?
☑ Apparent CTA
Making sure your meta robots tag permits crawling is essential. If that’s blocking Googlebot from crawling, your webpage won’t ever be in hunt. You want to ensure that is all panned out.
A lot of pages overlook this. Therefore, for this particular page, maybe I would have a large”Buy Chakra Crystals Here” button or link. That would be a obvious CTA. It’s very important to have.
Is it responsive for mobile? Super important with the mobile-first indexing.
Click on the whiteboard image above to start a high profile variant in a new tab!
You also want to evaluate the PPC. They have done so much testing on which converts and what doesn’t. So it is silly to not take that into account when optimizing your webpage.
Similarly you want to make sure the URL is on your site map.
Whew! We made it through another year, and it seems like we’re past due for taking a close look at the wellness of our on-page search engine optimization practices. What better way to hit the ground running than using a checklist?
This is where it gets really fun and strategic also.
Hey, Moz fans. Today we are going over all things on-page SEO, and I’ve divided it into three Unique sections:
Are you assessing the page rate? Are you using CDNs? Are you compressing your images? You wish to look at all that.
In addition you want to add any schema markup, any relevant schema markup that you can. This is basically spoon-feeding search engines what your page is about and what your content is all about.
☑ Robots.txt doesn’t disallow crawling
☑ Page speed: utilize CDNs, compress pictures, utilize reliable hosting
Content and worth
☑ URL is comprised in sitemap
So let us say I am attempting to position for chakra stone. Perhaps I am on a yoga site and I wish to be certain that I have other inner pages linking to chakra stones with the anchor text”chakra crystals” or”chakra stones” and making certain that I’m showing Google that this is really an internally connected page and it is important and we want to give it some weight.
You want to be sure that let’s state this page that you are attempting to get to rank in search engines, which you are not disallowing this URL from your robots.txt. TF-IDF stands for”term frequency-inverse file frequency.” It seems somewhat intimidating. It is actually pretty simple. What’s the number of occasions that”chakra stones” is cited in this particular page divided by the amount of times it’s mentioned anywhere? This is basically only a calculation to ascertain significance for the word”chakra stones.” Really cool and commonly used by Google. Therefore, if you can do this in your on-page, it will just help you in the long term.
☑ Inspection for freshness
Summaries are hidden gems. We see Google looking for summaries for content all of the time. They are providing summaries in featured snippets and in various SERP features to help form of distill information for users. Therefore, if you can do this, not only are you going to make your content simpler, but you are also making it more accessible for search, which is great.
You want to review . We want to be certain that this is up-to-date content. Perhaps take a look at popular articles the previous couple of years of your site and update that stuff. This ought to be a continual wash and repeat. You want to continue to upgrade the content on your site.
☑ Insert summaries
☑ TF-IDF (expression frequency-inverse document frequency)
So if I were to place in”chakra stones” in Google and pull the top three URLs, then set them into Moz Keyword Explorer and I see what they’re ranking for, I see exactly what those 3 URLs are specifically rank for, and I look at what they are commonly ranking for at the midst here. Then I use those keywords to optimize my page much better. It’s genius. It is very similar to some of the relevant stuff we were talking about over here.
Pictures are the largest source of bloat of search-engine site speed. So you want to make sure that your images are compressed and optimized and keeping your page quickly and easily accessible to your users.
One final tip that Kameron Jenkins put on Twitter, that I adore so much, and Kameron is a world-class author –she is among the best I’ve ever had the privilege of working together — mentioned this on-page search engine optimization trick. Locate the best three ranking URLs for your target key word.
It is such an easy thing to do, but it is commonly overlooked. AnswerThePublic does a fantastic job of compounding concerns. Moz Keyword Explorer has a very great filter that offers some of the most frequently asked questions for a key word term. I highly suggest you check out that and start to integrate some of that.
These aid to goal featured snippets. Therefore, if you are incorporating some of that, not only do you receive the excess traffic, but you find these chances of getting featured snippets, which is great. You’re expanding your property in hunt. Amazing. PAA boxes are also a wonderful way to find commonly asked questions for a particular keyword.
You need to be certain that the title of your page is the H1 etc. But just to check on most of that would be good.
Thanks so much for linking me on this edition of Whiteboard Friday. Have a great one.
☑ Optimize pictures: compress, title file names, add alt text
What is the readability of the page? The easier it is to read the greater, but you only wish to keep an eye on that in general.
Similarly LSI or LSA, it sometimes referred to, is latent semantic indexing, and it’s also for significance. This will help ascertain, okay, if I am referring to chakra stones, it may also comprise those other topics which are generally related to the subject. Relevant.