marketing automation

March 19, 2019

How to find a PPC management solution for your business Search Engine Watch

For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut into that PPC management time. As the business grows, keeping up with all the work that goes into a well-managed PPC account (or multiple accounts) can be difficult. So it may be necessary to outsource some, or all, of this workload. The challenge now is to find the right PPC software or management company. The purpose of this article will be to help you identify the needs of your business and what to look for in companies or software that best fits those needs. Identify your business needs There are many options available to small businesses for PPC advertising management including tools and specialized software, all the way to full-service PPC management agencies. The decision to […]
March 11, 2019

Five time-saving strategies Search Engine Watch

There are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. A few of the resources and tools that are out there are scripts, Excel tools and functions, automated rules, automated bid rules, and smart bidding. Each one of these resources can be powerful tools if used in the correct way. We will walk through their benefits and some examples below. Scripts Google Scripts are JavaScript codes that can be used to help control and make adjustments to your campaign performance. They can also be used to pull data to help with daily help checks or reporting that you may look at daily or weekly. You don’t have to be a developer to use scripts, although if you were looking to write them from scratch, some background in JavaScript would help. […]