Looking for credible data sources for your next marketing campaign? Here are 20 top sources of free information. The post 20 Awesome Sources of Free Data by @JulieJoyce appeared first on Search Engine Journal.
Looking for new PPC features and ideas to test? Spice up your PPC campaign testing with these five tests. The post 5 Less Obvious PPC Testing Ideas That You Should Try by @afhammer appeared first on Search Engine Journal.
Have you suffered a drop in website ranking and traffic? Here’s what you can do to analyze and diagnose it. The post How to Analyze the Cause of a Ranking Crash by @jeremyknauff appeared first on Search Engine Journal.
Topic clusters are based on the idea that marketers create a single page to serve as the “hub” for a particular subject. From there, all the sub-topic posts related to that subject hub are linked from that main topic page – almost like a wheel. If you’ve been in marketing for at least a minute, chances are you’ve heard about topic clusters or hubs. This model is great for SEO. It ensures that pages on our site are all internally linked, related to the overall brand identity, and structured well for users to find what they need. But there’s something missing from this model: figuring out what the user actually needs. Targeting the ‘Imaginary Audience’ In digital marketing, it’s easy to become detached from our target audience. We end up optimizing our sites for ourselves, our peers and who we think our target audiences are. Senior Conversion Optimizer at Unbounce, […]