Increases the visibility of your business by driving your website on the top of the local listing. If you have a local business (Kingston upon Thames, London for example) then you need a geographically-relevant traffic to your site through specifically targeted local rankings that will lead your company reach the right demographic of customers.
Mobile-Ready Website to Load Faster
Optimize Your Google My Business
Google likes to keep things in-house as much as possible, so it favors its own accurate and current business listings when giving local search results to its users. Additionally, if you want any chance of showing up in the life-altering Local 3-Pack which prominently displays the top three most relevant results for local search, you have to verify and optimize your GMB listing.
Get More Customer Reviews for Your Business
Google has put a much larger ranking power on customer reviews, putting them front and center in the three-pack and showing snippets of reviews on search engine results pages. Getting those golden stars to show up in search engine results with schema reviews markups helps your business stand out and increases your click-through rates.
Best Practices for Local SEO
As there is with every type or marketing or advertising strategy, there are proven, time tested best practices that when implemented correctly will help you immensely with your Local SEO (e.g. Kingston upon Thames, London) campaign: Keyword Research, Optimizing Title Tags & Meta Description, Image Optimisation, Anchor Text Optimisation, URL Structure
Local SEO is about bringing customers through your doors
I offer a local SEO search strategy specifically tailored for your location to ensure sending the right external location signals, inbound link, on-page and social signals and review signals to Google about the locations (e.g. Kingston upon Thames, London) most relevant to your business. I use marketing strategies that allow building a stronger customer base over time allowing your business to grow organically.
I put in a lot of efforts to get higher rankings in local search results and we regularly check the traffic source and continuously re-evaluate and check accurate information. I create profiles on the most popular web and social media platforms, and provide useful information to the audience that are a part of that particular website traffic.
With my approach you’ll get your website correctly targeting your audience which will significantly increase your profitability. I keep your business’ online listings accurate and optimized for potential customers and mapping systems providing an easy access your information and your business location.
I also make sure that your business appears in local searches not only on desktop, but also on mobile devices and tablets. My goal is to get outstanding listings on top of your local traffic competitors.
Local SEO Services
- - Meta Description Optimization
- - Page Title & Header Tags Optimization
- - Schema.org & Microformats Integration
- - Image ALT Optimization
- - Onsite Recommendations & Implementation
- - Keyword Research and Analysis
- - Identify Best-suited Keywords for Your Business
- - Identify Best-suited Keywords for Your Market
- - Competitor Keyword Research
- - Link Building
- - Local SEO Website Optimization
- - Local SEO High Authority Directories Submission
- - Google Business / Bing & Yahoo Local Listing
- - Google Business Optimization
Website Technical Audit
- - Website Checkup & Diagnostics
- - Identify Broken Links, Error Pages, Duplicate Content
- - Identify Site Speed Issues, Redirect/Load Issues
- - Backlink Profile Analysis
- - Website Structure Analysis
- - Content Analysis
- - Traffic Source Analysis
- - Internal Link Structure Analysis
- - Weekly / Monthly SEO Status Reports
According to Moz:
1. Google is steadily moving to a mobile-only world. Mobile-first indexing seems like the inevitable consequence of a year (or more) almost exclusively dedicated to evangelizing and forcing a change of mindset from desktop to mobile.
2. Albeit links are still essential for rankings (see Penguin 4.0), Google's investigative efforts seem almost fully devoted to entity, predictive, and personalized search. Again, quite logical if we consider deeply personal devices like mobile and home assistants.
3. For the same reason, voice search seems to be the next frontier of search, partly because Bing — using a different business strategy than Google — may represent a big competitor in this arena.
4. Since John Giannandrea has become the Senior Vice President of Search at Google, machine and deep learning began to be used by default in every facet of Google Search. Thus, we should expect them to be used even more in 2017, perhaps with specific algorithms improving Hummingbird at every phase.
5. In a mobile-only world, the relevance of local search is even higher. This seems to be the strategic reason both for an update like Possum and all the tests we see in local, and also of the acquisition of a company like Urban Engines, whose purpose is to analyze the "Internet of Moving Things."
6. The acquisition of startups like MoodStock and EyeFluence (but also Anvato and Famebit) seems to suggest that video/images and video/images marketing will be a central focus for Google, perhaps also because YouTube is struggling against Facebook (and not just Facebook) when it comes to videos/images and their monetization.