Local SEO Services – Kingston upon Thames, London

Local SEO

Increases the visibility of your business by driving your website on the top of the local listing. If you have a local business (Kingston upon Thames, London for example) then you need a geographically-relevant traffic to your site through specifically targeted local rankings that will lead your company reach the right demographic of customers.

Mobile-Ready Website to Load Faster

Search engines rank fast loading mobile-ready websites higher because that is what their customers (search engine users) want. You’ve heard this before so here is the quick list to a faster website: Optimize and minimize images in the right format and enable Gzip compression and browser cache. Minify HTML, CSS, and JavaScript, and remove unused plugins and apps.

Optimize Your Google My Business

Google likes to keep things in-house as much as possible, so it favors its own accurate and current business listings when giving local search results to its users. Additionally, if you want any chance of showing up in the life-altering Local 3-Pack which prominently displays the top three most relevant results for local search, you have to verify and optimize your GMB listing.

Get More Customer Reviews for Your Business

Google has put a much larger ranking power on customer reviews, putting them front and center in the three-pack and showing snippets of reviews on search engine results pages. Getting those golden stars to show up in search engine results with schema reviews markups helps your business stand out and increases your click-through rates.

Best Practices for Local SEO

As there is with every type or marketing or advertising strategy, there are proven, time tested best practices that when implemented correctly will help you immensely with your Local SEO (e.g. Kingston upon Thames, London) campaign: Keyword Research, Optimizing Title Tags & Meta Description, Image Optimisation, Anchor Text Optimisation, URL Structure


 

Local SEO Services



 

According to Moz:

1. Google is steadily moving to a mobile-only world. Mobile-first indexing seems like the inevitable consequence of a year (or more) almost exclusively dedicated to evangelizing and forcing a change of mindset from desktop to mobile.

2. Albeit links are still essential for rankings (see Penguin 4.0), Google's investigative efforts seem almost fully devoted to entity, predictive, and personalized search. Again, quite logical if we consider deeply personal devices like mobile and home assistants.

3. For the same reason, voice search seems to be the next frontier of search, partly because Bing — using a different business strategy than Google — may represent a big competitor in this arena.

4. Since John Giannandrea has become the Senior Vice President of Search at Google, machine and deep learning began to be used by default in every facet of Google Search. Thus, we should expect them to be used even more in 2017, perhaps with specific algorithms improving Hummingbird at every phase.

5. In a mobile-only world, the relevance of local search is even higher. This seems to be the strategic reason both for an update like Possum and all the tests we see in local, and also of the acquisition of a company like Urban Engines, whose purpose is to analyze the "Internet of Moving Things."

6. The acquisition of startups like MoodStock and EyeFluence (but also Anvato and Famebit) seems to suggest that video/images and video/images marketing will be a central focus for Google, perhaps also because YouTube is struggling against Facebook (and not just Facebook) when it comes to videos/images and their monetization.

Moz