Local Search

April 18, 2019
The most important business information to optimize for voice search

Study: How ready are businesses for voice search?

“So… most businesses know about voice search. But has this knowledge helped them optimize for it?” An interesting report recently released by Uberall sought to address that exact question. For as much as we talk about the importance of voice search, and even how to optimize for it — are people actually doing it? In this report, researchers analyzed 73,000 business locations (using the Boston Metro area as their sample set), across 37 different voice search directories, as well as across SMBs, mid-market, and enterprise. They looked at a number of factors including accuracy of address, business hours, phone number, name, website, and zip code, as well as accuracy across various voice search directories. In order, this was how they weighted the importance of a listing’s information: And pictured below are “the 37 most important voice search directories” that they accounted for. Uberall analysts did note, however, that Google (search […]
April 11, 2019
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How to Build Authority in Local SEO by @jesseseogeek

Authority is a major factor for local SEO. Learn the best ways to build a local site’s authority for SEO. The post How to Build Authority in Local SEO by @jesseseogeek appeared first on Search Engine Journal.