One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its readers. A vast amount of the work we do — at Kaizen and many other similar agencies — is create content with the sole purpose of building high authority links, making it all the more imperative that we are conscious of the changes and trends outlined above. If we were to split the creative process into three sections — content, design, and outreach strategy — how are we able to engineer our own successes and failures to provide us with a framework for future campaigns? Three important factors for producing link-worthy content Over the past month, I’ve […]
Want to make your next email outreach pitch irresistible? These five strategies will help you get better link outreach results. The post Getting to Links: 5 Tips for Successful Email Outreach by @alextachalova appeared first on Search Engine Journal.