How to Improve Your Website’s SEO

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How to Improve Your Website’s SEO

Improving your website’s on-page or on-site SEO is one of the most important things you can do for your customers and your Google’s ranking. The best part about SEO nowadays is that making the following suggestions tackles both issues with one stone. Simply follow this guide to help you get started:

On-Site SEO and Why It Is So Important

Google parses through your website and ranks it based on a few factors like site speed, site security, user-friendliness, and content. If you have a terrible site that is full of spam it doesn’t matter if you get a link on Forbes, your website will be in the red. You need to improve your on-site SEO so that your website is golden. When you make these improvements, your users will be massively appreciative as well, and that is because the goal of Google’s algorithms is to find websites that users will enjoy using.

How to Improve Your Website’s SEO

To improve your website’s SEO, you will want to:

Improve Your Website Speed

One of the best ways to improve website speed is to choose the right host., for example, offers specialised WordPress hosting that is guaranteed to be 300% faster, so that you will never have a user or customer who has to wait more than 3 seconds for a page to load.

Improve Site Security

Site security is also a huge characteristic that your site needs. You will want to invest into an SSL certificate which encrypts connections to your website, as well as a security seal or other program that will search through your site continually to search for malware or other viruses.

Go Through and Remove Unnecessary Pages

If your website is old then chances are there are a lot of pages that should have been deleted and instead have only been unlisted, or, in other words, they exist and are available online, but there aren’t any links going to them. Though users won’t notice this, Google will. Delete all old and unnecessary pages and even posts.

Update Old Blog Posts

Most blog posts, however, should not be deleted. You should also go through old posts before posting new ones. Why? Because updating old blog posts with new information is a great tactic for bringing in both organic traffic and a boost in SE rankings.

Improve the Copy of Your Website

Improve the actual content of your website. Add more keywords naturally into your pages, improve the grammar, and especially go through and break up the formatting of your page. This will make your site more mobile-friendly and make it easier to read.

Check All Links

Go through and check all of the links. Make sure they work, go where they are supposed to, and for good measure, start improving your internal linking structure. This is especially important in your blog posts. Linking to other posts will improve your organic reach and improve your SEO. Improving your website’s on-site SEO is critical for user experience and for boosting any offsite SEO and paid marketing efforts, so it is worthwhile to go through and commit to your website’s audit and revamp.

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