In the last 20-or-so years, the internet has transformed all areas of modern life and is now a driving force in everything from how we communicate to how we watch media and find information.
However, while the web has had a tremendous impact on all aspects of life, it could be argued its influence has been most profound in the world of retail. In 2020, e-commerce sales are expected to total $4.13 globally and the sector shows no signs of slowing anytime soon. Indeed, by 2023, it’s predicted online shopping will account for 22% of all sales – with many experts also forecasting the sector may come to completely dominate retail and command a 95% share by 2040.
With so much activity and revenue being generated online, it’s now essential that all retailers offer some form of provision for clients to buy online. However, just having a site is only one small part of becoming a successful online merchant and there are a great number of other additional tasks you’ll need to consider if you’re to start reaping the considerable benefits of operating over the internet. Bottom line, if your site isn’t being found by users, it won’t offer an effective Return on Investment and won’t bring optimal opportunities to your firm.
Search Engine Optimisation (SEO) is an intricate and detailed process used by companies to appear higher in Search Engine Results Pages (SERPs) under keywords likely to be used by their clients (existing and potential) to find their business.
In truth, if you’re to see the very best results from SEO, you really should consider hiring the services of a professional online marketing firm like magecloud.agency. Nonetheless, there are still some basic steps you can take which will serve to improve your search engine exposure and visibility:
Update your site regularly: Search engines love fresh, relevant content so you should take the time to update your pages regularly. If you work with a developer, you could also add meta tags into the header of your site to try to encourage search engines to return to your site more frequently.
Write relevant, informed text You should remember to feature keyword-rich text on your pages, including words and phrases your clients might use to find companies like yours online. Google crawls the web for new information using automated spiders known under the collective term, Googlebot. These bots have become so advanced they now use Artificial Intelligence (AI) to read and interpret pages to get a greater understanding of what websites offer – so you should write content particularly suited to your industry. Indeed, Google has even been known to give a higher ranking to well-written content.
Leverage the considerable potential of social media: These days, it’s not enough to just have a website – you also need a strong social presence. Clients expect companies to be on Facebook, Twitter and Instagram as a way to better engage with firms. Moreover, building a strong social presence means your next post could end up going viral and encourage more visitors. Also, the inward links generated by shared posts can work wonders for your SEO – and on that subject …
Try to generate inward-links from respected websites: To understand the power of inward links, it’s perhaps best to consider a real-world scenario. Inward links work in the same way as if one of your known and trusted friends recommended someone to you – so, for example, if you were in a bar and a friend told you someone you don’t already know is a great person, you’d be far more inclined to think he/she was a good individual. The premise is exactly the same with search engines and inward links. If one known and trusted site recommends your website (by featuring a link on its pages), search engines will rank you higher by association.