Google Search Engine Optimization

April 2, 2019

Why Moz Didn’t Publish On The March 2019 Google Core Update

Most of the data toolsets published some analysis around the March 2019 Google core update that took place on March 12th but not Moz. Want to know why? Well both Dr. Pete Meyers and Russ Jones from Moz shared why on Twitter after being called out for not sharing data around the update.
March 25, 2019

Google’s rel=prev/next Communication Method: Nothing Has Changed

Google keeps saying the same thing over and over again regarding their communication around the rel=prev/next blunder. Simply that nothing has changed, to do pagination just like you always have been doing and that is it. To catch you all up, Google last week shocked the SEO and developer community when they said that they haven’t supported rel=prev/next for years. It turns out that Gary Illyes from Google discovered it and Google had to quickly tell the community that they don’t support it the way they have been telling SEOs for the past several years. To be clear, Google did apologize saying “We apologize for any confusion. This was an oversight and something that we should have communicated proactively before taking down the documentation. As our systems improve over time, there may be instances where specific types of markup is not as critical as it once was, and we’re committed […]
March 22, 2019

Google Now Says Rel=prev/next Is Not An Indexing Signal Anymore

Yesterday during the webmaster hangout, I noticed that the documentation on “Indicating paginated content to Google” that talks about rel=next/prev is now gone, 404ing. Also, the blog post about it from 2011 in bold reads at the top “Note: The information in this post is outdated. Rel=prev/next is not an indexing signal anymore.” Here is a screen shot: I wonder what changes are happening around this? I have not heard anything from Google’s John Mueller about this and we did bring up rel=next/prev twice in the Google hangout from the other day. He didn’t mention it when we said the page was 404ing. Update: John said that Google hasn’t been using them for indexing for a couple years now, so they removed it from the docs: We noticed that we weren’t using rel-next/prev in indexing for a number of years now, so we thought we might as well remove the […]
March 14, 2019

Google Says No Real Changes To In-Depth Articles

A week ago we reported that the in-depth articles in the Google search results mysteriously went away. I asked Google about it and they told me they really didn’t – Google’s statement was “When relevant, we do and will continue to surface high-quality evergreen content as part of the overall search results.” Google did make a code change to how they display them in the source code of the search results page but not much else. But I am not sure – they did seem to change based on what we see. Moz is still showing them at 0%, my other contacts rechecked all their data, both by machine and with humans looking at the raw examples, and they are completely gone – no in-depth articles are showing according to them. Even Glenn Gabe posted they changed: Here are some examples of sites that dropped heavily on 3/6/19. That’s when […]