This particular snippet holds the answers to many questions that are different and employs behaviour to be able to surface them all.
Google let it be known this year which snippets were a-changin’. And true to their word, we’ve seen them make two upgrades all in an effort.
Appearing only in America, we discovered 40,977 desktop and mobile SERPs with carousel snippets, making a hair over 9 percent of their market that was US-en up. When we peeked again in the start of August snippets had increased by half but still had yet to reach markets.

There are now 6 times the number of snippets on a SERP

You can blame the ludicrous IQ-bubble” name on Google — it’s the class tag they gave on HTML SERP. We’ve heard them referred to as refinement” bubbles or related search” bubbles, but we do not like either because we have seen them do both refine and relate. IQ-bubble it is.
, Exploring Google’s New Carousel Featured Snippet
Back in April, we sifted to determine how large the first rollout that was carousel was. Turns out, it made a impression.
, Exploring Google’s New Carousel Featured Snippet
, Exploring Google’s New Carousel Featured Snippet
The lowest and most frequent number of bubbles we found on a carousel snippet was three, and the greatest was 10. The average number of bubbles per carousel snippet has been 5.48 — an IQ of five if you round to the nearest whole bubble (they are not that smart).
When you click one of the IQ-bubbles” that run along the base of the snippet, JavaScript takes over and replaces the parent” snippet with one that answers a brand new query. This is the IQ-bubble’s text and a combination of your search phrase.
Please remain seated and keep your hands, arms, feet, and legs inside the vehicle at all times!

What a carousel snippet is an how it works

We first took you on a dive of dual snippets that were featured, and we’re taking you for a ride on the snippet. We are going to explore how it behaves in the wild and of its snippets you can win.
We deemed it essential to rely on every single bubble we saw, since one IQ-bubble equals one snippet. All told, a shocking 224,508 IQ-bubbles were on our SERPs. This means that 41,000 keywords managed to produce over 220,000 extra snippets that are featured. We’ll provide you a minute to select up your jaw off the ground.
So, if you searched [savings account rates] and clicked the capital one” IQ-bubble, you’d be looking at a snippet for savings account rates capital one.” That said, 72.06 percentage of the time, natural language processing will step in here and create something more practical, like capital one savings account rates.”
On the new snippet, the IQ-bubbles sit at the top, making room for the Search for” link at the bottom. Concerned about the possible competition implications of this, we decided to take a gander at ownership.
First we discovered that you can own both the parent snippet and a bubble snippet. We saw this happen on 16.71 percentage of our carousel snippets.
Remember: these pages or competitors aren’t there to answer the original search query. Sometimes you’ll have the ability to expand your content snag a bubble snippet and so as to tackle those themes, and sometimes they’ll be outside your reach.
A 10 spot is not as crucial to landing a bubble snippet as it is for a regular snippet.
, Exploring Google’s New Carousel Featured Snippet
We think this is a result of relevancy: Because bubble snippet queries only relate to the search term that is first — they’re not trying to answer it it is reasonable that their organic URLs wouldn’t rank particularly high.
We found that owning numerous bubbles is also. Just over half (57.37 percent) of our carousel snippets had two or more IQ-bubbles that sourced from the same domainname. And as many as 2.62 percent had a domain that possessed every bubble present — and most of these were 10-bubble snippets!
So, when IQ-bubble snippets do bother from the SERP to supply, what rankings do they favor? Here we saw another departure.

Multi-answer ownership is possible

, Exploring Google’s New Carousel Featured Snippet
Normally, 97.88 percentage of snippets source from the very first page, and 29.90 percent typically pull from rank three independently. With bubble snippets, only 36.58 percentage of their URLs came from the top 10 ranks. And while the most popular position position that bubble snippets pulled from was on the first page (also rank three), just under five percent of them did this.
Can you have more than one answer on a carousel snippet, We asked ourselves? And the answer was a resounding.
When we’ve looked at regular” snippets before, we’ve always been able to find the organic results that they’ve been sourced from. This wasn’t true with carousel snippets — we could only find 10.76 percent of IQ-bubble URLs on the 100-result SERP.
Folks, it is less rare than we would have thought, and it is even possible for one URL to have more than one snippet that is IQ-bubble — 4.74 percent
On whether you’re a glass-half-full or a glass-half-empty kind of person, this makes for plenty of rivalry or a lot of opportunity , right at the peak of the SERP.

Many bubble-snippet URLs are nowhere else on the SERP

Turns out things were not so bad. 63.05 percentage of bubble snippets had come from sites that were already competing on the SERP — Google was just serving more diverse content from them. It does mean, though, there was a brand new competitor jumping onto the SERP 36.95 percent of the time. Which isn’t great. We are not sure what to make of this, if we are being honest. If you have the bubble snippet but not the snippet on the SERP, you on the radar for that keyword of Google — but does this mean you are next in line for full snippet status?
, Exploring Google’s New Carousel Featured Snippet
And if the roles are reversed, you possess the snippet for the keyword outright but not when it is in a bubble, is your snippet in peril?
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To do so, we re-tracked our 40,977 SERPs and then tracked their 224,508 bubble hunt for” terms to guarantee everything was happening at precisely the same time.
This begs the question that is exact same that finding two snippets on the SERP did: Is your content ready to pull duty that is multi-snippet?
The answers to our two questions that are pressing were
We also found that bubble snippets aren’t beholden to one kind of formatting in their carousel. 32.21 percentage of our carousel snippets did return bubbles with a single format, but 59.71 percent had two and 8.09 percent had three. This tells us that it’s better to select the format for your content.
, Exploring Google’s New Carousel Featured Snippet