Google My Business is a key Google local ranking factor, although not only is your GMB Profile visible to customers when they search on Google. In fact, according to local standing factor industry research, Google My Business indicates” is the most important ranking factor for local bunch rankings. Google My Business signs had a significant increase in ranking importance between 2017 and 2018 — rising from 19% to 25%.
You can even share it to get once a Post is created by you
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Google offers many different approaches to optimize and boost your Google My Business profile. You can add a description of your company, photos, videos, business hours, frequently asked questions and answers, communicate with customers via messages, allow customers respond to online reviews and much more.
As long as your neighborhood business meets Google’s guidelines, your Google My Business profile will help give your company exposure on the search engine of Google. Not only can potential customers quickly see your business’ name, address and phone number, but they can also see photos of your business, read online reviews, find a description about your company, complete a transaction (like book an appointment) and see other info that captures a searcher’s attention — all without them even visiting your website. That stuff!
Google My Business assists with local rankings
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Claiming your Google My Business profile is your first step to local optimization — but many people mistakenly think that only claiming your Google My Business profile is sufficient. But, optimizing your Google My Business profile and frequently logging in to your Google My Business dashboard to be sure that no unwanted updates are made to your profile is vital to improving your rankings and ensuring that the integrity of your business profile’s accuracy.
One of the ways to catch a searcher’s attention is by generating Google My Business Posts. GMB Posts are almost like mini-ads for your organization, products, or services.
Offers a variety of articles you can create to promote your company:
Google My Business features that make your profile ROCK!
Posts also permit you to include a call to action (CTA) so you can better control what the visitor does after they view your post — creating the ultimate marketing experience. CTAs are:
Posts use a combination of text, images and a CTA to creatively show your message. A Post shows in your GMB profile if someone searches for your business’ name on Google or views your business’ Google My Business profile on Google Maps.
Google My Business (GMB) is among the most effective strategies to improve a business’ local search engine optimization and internet visibility. If you’re a company, claiming your Google My Business profile is among the first steps you should take to increase the internet presence of your company. Do not use hashtags — they’re meaningless. It’s best if you can create new posts or so.
- 17.5% of companies had an active article in the last 7 days
- 42.1percent of businesses had made at least one post
- 40.4% have never
With this case study, I chose to look at service type businesses.
For the case study, I looked at the following:
But there’s a long-standing question: Are companies really generating GMB Posts to get their message across to potential customers? Let’s find out…
There has been a lot of discussion in the SEO industry about their worth and Google My Business Posts ? How successful are they? Do articles garner engagement? Does where the Posts appear in your GMB profile matter? How frequently should you post? Should you even create Google My Business Posts whatsoever? Lots of questions, right?
Based on the companies, cities, and keywords researched, I have created Google My Business Posts previously or found that more than half of the businesses are creating Posts.
New York, Washington DC, San Francisco, Los Angeles, Chicago, Philadelphia, Dallas, San Jose, Houston, and Boston.
Google My Business Posts are a excellent way to display your business in a unique way at the exact time when a searcher is considering your business online.
- How many businesses had an busy Google My Business Post (i.e. have posted in the past seven days)
- How many had previously made at least one article
- How many haven’t created a post
Do businesses create Google My Business Posts?
Surprise! Out of the industries Locksmiths and Personal Injury Lawyers submitted the most.
When I set out to discover if companies actively used GMB Posts for their companies’ Google My Business profiles, I wanted to make sure I looked in markets and competitive industries. So I looked at a total of 2,000 Google My Business profiles which comprised the top 20 results in the Finder. I hunted for highly competitive keyword phrases at the top ten cities (according to population density, according to Wikipedia.)
As industry experts look at all of these angles, what do ordinary, everyday business owners really do in regards to GMB Posts? Are real companies creating posts? I set out to discover the response to this query using data that was real. Here are the details.
Google My Business Post case study: Just the facts
Real estate agent, mortgage, travel agency, insurance or insurance agents, dentist surgeon, personal injury lawyer, plumber, vet or veterinarian, and locksmith This graph represents their complete post views over a period, nine clients, and the total direct/branded impressions on their Google My Business profiles. When we look at the total number of views alongside the amount of viewpoints posts received, the amount of views for posts seems to be higher. This means that a single user is probably viewing many posts.
I discovered a great deal of things after looking at 2,000 GMB profiles. One thing is for sure. It’s hard to tell on a week-by-week basis how many businesses are using GMB Posts because posts go dark” every seven business days (unless the Post is an event post with a start and finish date.)
Google My Business insights
If a company takes the time to make Google My Business Posts, do searchers and potential customers really take the time to look in your posts? And most importantly, do they engage with your posts and take action?
NOTE: the research document that summarizes all the data can be checked out by you If you would like to look at the raw numbers. (NOTE: Credit for the study spreadsheet template I used and inspiration to do this case study goes to SEO specialist Phil Rozek.)
GMB Posts are worth it
However, what this case study does show us is that businesses in a competitive location and industry should use Google My Business optimizing strategies and characteristics like posts if they wish to get an edge on their competitors.
Also, Articles recently moved towards the bottom, so they don’t stand out as far as they did only a few months ago. This may mean that there’s less incentive for businesses.
Highlight: A total of 59.60% of companies have submitted a Google My Business Post on their Google My Business profile.
This means that if you take the time to make a GMB Post and your marketing message is meaningful, you have a high chance of converting a potential searcher into a client — or at least somebody who’s going to take some time to look at your advertising message. (How awesome is that?)
You can see firsthand your Articles are doing when you log into your Google My Business dashboard. Below is a picture of a business’ post opinions and their direct search impressions. You will find out your Google My Business articles are doing for your company by checking your GMB insights!