Digital Marketing

March 24, 2019

How to Set Up an Effective Facebook Ad

Creating an ad through Facebook’s Ads Manager is simple once you get the hang of it! If you’re just starting out with paid social advertising, this step-by-step guide to Facebook Ads will help you create an ad, target a specific audience, and be seen by potential customers and fans! Create Your Campaign The first thing you’ll do is select Create a Campaign. You’ll be taken to a new page where you’ll need to decide the overall objective of your campaign, which is neatly broken down into three ad categories that follow the purchasing funnel. You can select an objective that will drive awareness, consideration, or conversions. Awareness: These ads are great for businesses trying to build brand awareness and a fan following. Consideration: These ads can drive users to click a link, like a post or your page, view a video, or even sign up for a mailing list. (Note: […]
March 20, 2019

Who, What, Why, When, & How of Mobile Device Use

A mobile-friendly website is a must, and I’m not just saying that because I design responsive websites. If Google’s index split or your own smartphone habits (Are you holding us in your hands?) aren’t enough to persuade you, perhaps the who, what, and how of mobile usage by the numbers will. Who uses mobile devices? Almost all Americans. The Pew Research Center reports that 77% of Americans own and use a smartphone, while 95% of Americans own a cellphone of any kind. With so many screen sizes and increased mobile functionality, gone are the days of distinct desktop-only or mobile-only users. Desktop-exclusive users, typically aged 65+, make up a very small portion of the overall user market. Most people who use desktop computers also own and use a mobile device of some kind often at the same time (looking at you, music-listeners and podcast-subscribers). Another advantage of a strong mobile […]