Digital Marketing Optimization

March 25, 2019

350+ Events Around the World

Digital marketing conferences in 2019 will be held from San Diego to Singapore and everywhere in between. Whether you’re into SEO, PPC advertising, content marketing, social media, big data, UX or general business growth, you can find an event just right for you! Why attend an in-person marketing event? We think there’s no better way to grow professionally than to experience the whirlwind of information, education and networking that a live event provides. Newly updated for 2019, our Digital Marketing Conference Calendar contains more than 350 events worldwide! We hope this helps you start planning your year ahead. (Click here to skip straight ahead to the full calendar.) EDITOR’S NOTE: We add events to this list continually — see ones marked “NEW” for updates! This massive list of 350+ digital marketing conferences is organized in three ways. You can view events by regional location, by topic focus, or by month […]
March 21, 2019

What Is SEM? Does SEM Include SEO?

For a term that’s been around since 2001, there are still a great many people asking “what is SEM?” It would seem that this should be an easy question to answer. After all, SEM has had nearly two decades to settle its definition. And yet, the question is still asked. The term search engine marketing was popularized in 2001 by Danny Sullivan, then editor-in-chief of Search Engine Land. Danny wanted SEM to describe all search engine marketing initiatives, both organic and paid. Even today, you’ll occasionally see SEM used as a one-size-fits-all term for any marketing involving search engines. Industry professionals and publications also throw around the term search marketing with ease. This might sound like the same thing, but it isn’t. And of course, there is also the venerable search engine optimization (SEO) to consider. SEM, Search Marketing, SEO … With all these terms, no wonder there is still […]
March 10, 2019

How to Implement AMP: A Quick-Start Guide to Accelerated Mobile Pages

Both searchers and search engines want webpages to be lightning fast. So it’s no surprise that page speed is a ranking factor in Google’s search algorithm. Multiple studies have shown that page load time also heavily impacts a site’s bottom line: conversion and revenue. Using Accelerated Mobile Pages (AMP) is one way to speed up your webpages for people using mobile devices. AMP can present additional benefits: appearing in the AMP carousel in Google search, and offering a better experience to searchers. Google marks AMP results with a lightning bolt. Some SERPs include an AMP carousel that a user can swipe through. Is AMP Right for Your Site? Originally, the AMP solution was intended for media sites. Google wanted to help news stories come up almost instantly from the search results. Over time, AMP has spread to other types of sites — particularly advertisers, ad-technology platforms and ecommerce sites as […]