Web Development

March 12, 2019
Gdpr eu regulation how it will change google analytics data png

GDPR EU Regulation: How It Will Change Google Analytics Data

On Friday, May 25, 2018, the new European General Data Protection Regulation (or GDPR) will come into effect. These new data protection regulations are vast, and even though this is European Union legislation, it has far reaching consequences for all of us. On the surface, it looks as though this shouldn’t affect you. None of your customers are from the EU, and you don’t actively target people from Europe. So why should you care? GDPR Affects Your Google Analytics Data If you care about data and actively monitor your traffic numbers through Google Analytics, then you are going to want to take note. Your data is at risk! You may have recently received an email—or several emails—from Google reminding you that there’s a new setting within Google Analytics that requires you to make a choice on how long Google should keep your data. By default, this is set to 26 months, but […]