Web Design

March 10, 2019
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How to Implement AMP: A Quick-Start Guide to Accelerated Mobile Pages

Both searchers and search engines want webpages to be lightning fast. So it’s no surprise that page speed is a ranking factor in Google’s search algorithm. Multiple studies have shown that page load time also heavily impacts a site’s bottom line: conversion and revenue. Using Accelerated Mobile Pages (AMP) is one way to speed up your webpages for people using mobile devices. AMP can present additional benefits: appearing in the AMP carousel in Google search, and offering a better experience to searchers. Google marks AMP results with a lightning bolt. Some SERPs include an AMP carousel that a user can swipe through. Is AMP Right for Your Site? Originally, the AMP solution was intended for media sites. Google wanted to help news stories come up almost instantly from the search results. Over time, AMP has spread to other types of sites — particularly advertisers, ad-technology platforms and ecommerce sites as […]