voice search

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Original article

April 18, 2019
The most important business information to optimize for voice search

Study: How ready are businesses for voice search?

“So… most businesses know about voice search. But has this knowledge helped them optimize for it?” An interesting report recently released by Uberall sought to address that exact question. For as much as we talk about the importance of voice search, and even how to optimize for it — are people actually doing it? In this report, researchers analyzed 73,000 business locations (using the Boston Metro area as their sample set), across 37 different voice search directories, as well as across SMBs, mid-market, and enterprise. They looked at a number of factors including accuracy of address, business hours, phone number, name, website, and zip code, as well as accuracy across various voice search directories. In order, this was how they weighted the importance of a listing’s information: And pictured below are “the 37 most important voice search directories” that they accounted for. Uberall analysts did note, however, that Google (search […]
March 23, 2019
Five ways seos can utilize data with insights automation and jpg

Five ways SEOs can utilize data with insights, automation, and personalization Search Engine Watch

Constantly evolving search results driven by Google’s increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before. Where SEOs used to focus almost exclusively on what Google and other search engines were looking for in their site structure, links, and content, digital marketing now revolves solidly around the needs and intent of consumers. This past year was perhaps the most transformative in SEO, an industry expected to top $80 billion in spending by 2020. AI is creating entirely new engagement possibilities across multiple channels and devices. Consumers are choosing to find and interact with information by voice search, or even on connected IoT appliances, and other devices. Brands are being challenged to reimagine the entire customer journey and how they optimize content for search, as a result. How do you even begin to prioritize when your to-do list and the […]