Social

April 22, 2019
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Top advanced YouTube SEO tips to boost your video performance

YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential. There are more than 1.9 billion users who use YouTube every month. People are spending over a billion hours watching videos every day on YouTube. This means that there is a big opportunity for brands, publishers and video creators to expand their reach. Search optimization is not just for your site’s content. YouTube can have its own best practices around SEO and it’s good to keep up with the most important ones that can improve your ranking. How can you improve your SEO on YouTube? We’ve organized our advanced YouTube SEO tactics into three key areas: Keyword research Content optimization Engagement Advanced YouTube SEO tips to drive more traffic and improved rankings Keyword research It’s not enough to create the right content if you […]
April 16, 2019
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Top 19 Instagram marketing tools to use for success

Instagram is a phenomenon of our time. The photo-sharing app has 7.7 billion users by now (and counting). One billion people use Instagram every month and 500 million use the platform every day. Its engagement is also 10 times higher than that of Facebook, 54 times higher than Pinterest’s, and 84 times higher than Twitter’s. All kinds of businesses ranging from your teen neighbor making earrings to huge corporations and media are on Instagram. And for a good reason — 80% of Instagram accounts follow at least one business. [Screenshot taken from the Instagram Business homepage] At times when Facebook is becoming more and more Messenger-based and Twitter revolves around politics and social issues, Instagram stands to be the platform for friends, strangers, and brands alike. It’s no surprise we’re so serious about Instagram marketing and the tools that help us with it. Below is the list of such tools which […]
March 28, 2019
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Eight tips to get the most from your Facebook business page in 2019

Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion. This means more than 20% of the world’s population is active on Facebook every month. Can you guess how many Facebook pages exist? 50 million? 60? 70? Not correct. As of May 2018, there were more than 80 million Facebook business pages. And we as marketers have to try to be more unique than the other 79,999,999 marketers. Yeah, probably that sounds something impossible. Well, instead of being different, let’s try to give the best value we can to our audience. Eight effective tips to help you as a marketer to get the most from your Facebook business page for 2019 1. Get rid of promotional content and make more educational, fun content When people start complaining that their page posts are not getting enough engagement, I just take my phone, search their business […]
March 27, 2019
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Social media: How does it affect SEO?

Does social media have an impact on your SEO? Do retweets, shares, and likes of a page actually boost that page in search engine results? Studies like this one by HootSuite have suggested that there’s a correlation between social media shares and higher rankings. You might have noticed that yourself: content that ranks well on Google often also has a lot of shares, retweets, and likes. Most experts agree, though, that rankings aren’t directly affected by social signals. (And that’s what ex-Googler Matt Cutts said on the subject a few years ago, too.) Google+, which once included the promising Authorship markup, is soon going to be shut down. So what’s going on? Why do posts that get shared a lot also tend to be posts that rank more highly? Social media and SEO: Correlation, not causation While social media shares might be correlated with better rankings, that doesn’t mean that […]