Social Media

March 23, 2019
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How to create a Facebook Ads Strategy for an e-commerce

3 Ways to Create Your Facebook Ads Strategy for An e-Commerce Site People are on Facebook to chat with friends, to see friend’s photos, to meet old friends and so on. You can’t immediately start selling your products or services to people who don’t know you. They have to understand who you are, what you can offer them, why they need you, and why they have to buy from you instead of your competitors. You have to earn their trust. To begin the trust process, I often create a Facebook Ads strategy for my clients based on 3 different phases: Brand Awareness Engagement Conversion Brand Awareness Campaigns In the first phase, Brand Awareness, our goal is to make people connect with the brand/product/service. Once they know the brand, they will know who the company is, what they can buy from them, what its standards are, and the benefits of investing in their a product […]
March 12, 2019
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5 Methods For Scaling Your Facebook Advertising

Harnessing the power of Facebook’s advertising platform is a tricky road to navigate; this is especially true when it comes time to scale your advertising efforts. Just because you have experienced success at lower spending amounts doesn’t mean that you simply spend more money and generate the same success. The Facebook algorithm is a finicky beast, and scaling must be done carefully and according to best principles. It is important to understand that increasing your investment in Facebook ads is no minor decision. Sure, there is a vast audience to reach, but you want your pitch to those potential customers to be efficient and successful. Let’s examine a few strategies that will propel your Facebook marketing and advertising into overdrive, moving your business forward and keeping your goals squarely on track. #1. Increase Your Budget (Wisely) You may be thinking, “Well, duh, isn’t that the whole point of scaling?” Admittedly, it […]