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April 5, 2019
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Complete guide to Google Search Console

At the frontlines in the battle for SEO is Google Search Console (GSC), an amazing tool that makes you visible in search engine results pages (SERPs) and provides an in-depth analysis of web traffic being routing to your doorstep. And it does all this for free. If your website marks your presence in cyberspace, GSC boosts viewership and increases traffic, conversions, and sales. In this guide, SEO strategists at Miromind explain how you benefit from GSC, how you integrate it with your website, and what you do with its reports to strategize the domain dominance of your brand. What is Google Search Console (GSC)? Created by Google, the Google Webmaster Tools (GWT) initially targeted webmasters. Offered by Google as a free of cost service, GWT metamorphosed into its present form, the Google Search Console (GSC). It’s the cutting edge tool widely used by an exponentially diversifying group of digital marketing professionals, web […]
April 2, 2019
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Google Dataset Search: How you can use it for SEO

Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research, reports, graphs, tables, and others) in a more efficient manner than the one which is currently offered by Google Search. The service promises to enable easy access to the internet’s treasure trove of data. As Google’s Natasha Noy says, “Scientists, data journalists, data geeks, or anyone else can find the data required for their work and their stories, or simply to satisfy their intellectual curiosity.” For SEOs, it certainly has potential as a new research tool for creating our own informative, trustworthy, and useful content. But what of its prospects as a place to be visible, or as a ranking signal itself? Google Dataset Search: As a research tool As a writer who has been using Google to search for data since about a decade, I’d agree that finding hard […]
March 29, 2019
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Five ways to improve your website’s bounce rate (and why you should)

Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics. Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long they spend on it or how many pages they view, they at least know your business exists, that’s not good enough. The longer visitors stay on your site, the more time you have to turn them into subscribers and customers. But how can you convince users to stick around longer and visit more pages? Luckily, there are a number of easy and free ways to improve your website’s bounce rate and grow your business. Here are five ways to improve your website’s bounce rate 1. Create content consistently Creating content consistently is one of the […]