Research

April 18, 2019
The most important business information to optimize for voice search

Study: How ready are businesses for voice search?

“So… most businesses know about voice search. But has this knowledge helped them optimize for it?” An interesting report recently released by Uberall sought to address that exact question. For as much as we talk about the importance of voice search, and even how to optimize for it — are people actually doing it? In this report, researchers analyzed 73,000 business locations (using the Boston Metro area as their sample set), across 37 different voice search directories, as well as across SMBs, mid-market, and enterprise. They looked at a number of factors including accuracy of address, business hours, phone number, name, website, and zip code, as well as accuracy across various voice search directories. In order, this was how they weighted the importance of a listing’s information: And pictured below are “the 37 most important voice search directories” that they accounted for. Uberall analysts did note, however, that Google (search […]
April 17, 2019
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[Infographic] Top Twitter Content Marketing Trends in 2019 – SEMrush Study

To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing strategy accordingly, we‘ve decided to spot top content marketing trends on Twitter. Discover the study results in this article.
April 17, 2019
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Three fundamental factors in the production of link-building content

One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its readers. A vast amount of the work we do — at Kaizen and many other similar agencies — is create content with the sole purpose of building high authority links, making it all the more imperative that we are conscious of the changes and trends outlined above. If we were to split the creative process into three sections — content, design, and outreach strategy — how are we able to engineer our own successes and failures to provide us with a framework for future campaigns? Three important factors for producing link-worthy content Over the past month, I’ve […]
April 2, 2019
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Google Dataset Search: How you can use it for SEO

Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research, reports, graphs, tables, and others) in a more efficient manner than the one which is currently offered by Google Search. The service promises to enable easy access to the internet’s treasure trove of data. As Google’s Natasha Noy says, “Scientists, data journalists, data geeks, or anyone else can find the data required for their work and their stories, or simply to satisfy their intellectual curiosity.” For SEOs, it certainly has potential as a new research tool for creating our own informative, trustworthy, and useful content. But what of its prospects as a place to be visible, or as a ranking signal itself? Google Dataset Search: As a research tool As a writer who has been using Google to search for data since about a decade, I’d agree that finding hard […]