on-page

March 26, 2019
10 on page seo essentials crafting the perfect piece of content jpg

10 on-page SEO essentials: Crafting the perfect piece of content

You are now living in the midst of a tantalizing revolution as the great minds of user experience (UX) and search engine optimization (SEO) finally converge to produce beautiful on-page content designed to rank in search results AND engage or educate the user. Gone are the days of plugging in keyword phrases into your blog posts to get the density just right and building landing page after landing page targeted at keyword variations like, “automobiles for sale”, “cars for sale” and “trucks for sale”. Since the introduction of RankBrain, the machine-learning component of Google’s Core Algorithm, in late 2015, Google has moved farther away from a simple question and answer engine and has become a truly intelligent source of information matching the user’s intent — not just the user’s query. Crafting compelling content is tough, especially in such a competitive landscape. How can you avoid vomiting up a 1,500-word blog […]