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March 27, 2019
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Social media: How does it affect SEO?

Does social media have an impact on your SEO? Do retweets, shares, and likes of a page actually boost that page in search engine results? Studies like this one by HootSuite have suggested that there’s a correlation between social media shares and higher rankings. You might have noticed that yourself: content that ranks well on Google often also has a lot of shares, retweets, and likes. Most experts agree, though, that rankings aren’t directly affected by social signals. (And that’s what ex-Googler Matt Cutts said on the subject a few years ago, too.) Google+, which once included the promising Authorship markup, is soon going to be shut down. So what’s going on? Why do posts that get shared a lot also tend to be posts that rank more highly? Social media and SEO: Correlation, not causation While social media shares might be correlated with better rankings, that doesn’t mean that […]