Jimmy Choo

seo birmingham - seo freelancer birmingham - seo consultant birmingham - seo in birmingham

Original article

April 4, 2019
Dr it seo services

Luxury marketing search strategy, Part 2: Strategies and tactics

In the first article of my luxury search marketing series, I discussed the consumer mindset in the luxury vertical. I provided insight into what motivates luxury shoppers and what drives them to purchase. In the second article, I’ll build upon that foundation and explore how to craft SEO strategies that enable luxury marketers to maximize results in this highly competitive space. This article’s SEO recommendations address “on-page” ranking factors. Moz defines “on-page SEO” as optimizing both the content and HTML source code of the webpage. Prioritizing on-page SEO will help luxury marketers increase their organic search visibility by (1) Improving search engine rankings, and (2) By driving traffic to their website. Read also: 10 on-page SEO essentials: Crafting the perfect piece of content Unfortunately, the work doesn’t stop once you have great on-page SEO. As I explained in my first article, consumers often purchase luxury goods to satisfy an emotional need. […]