Google Search Engine Optimization

March 14, 2019
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Google Says No Real Changes To In-Depth Articles

A week ago we reported that the in-depth articles in the Google search results mysteriously went away. I asked Google about it and they told me they really didn’t – Google’s statement was “When relevant, we do and will continue to surface high-quality evergreen content as part of the overall search results.” Google did make a code change to how they display them in the source code of the search results page but not much else. But I am not sure – they did seem to change based on what we see. Moz is still showing them at 0%, my other contacts rechecked all their data, both by machine and with humans looking at the raw examples, and they are completely gone – no in-depth articles are showing according to them. Even Glenn Gabe posted they changed: Here are some examples of sites that dropped heavily on 3/6/19. That’s when […]
March 10, 2019
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Google’s Gary Illyes PubCon Presentation Seemed Image Search Focused

I was not at PubCon yesterday for Gary Illyes of Google’s keynote but I was watching the Twitter stream and to me, it seems his presentation was mostly focused around image search. This was not a surprise based on Google’s recent communication efforts around image search being important for SEOs to look at. Based on what I saw, I didn’t see any new information but here are some of the tweets covering his talk: How to do better on Google Images?– Crawl: Make sure your not blocking in robots.txt– Index: Use image XML sitemaps– Rank: Optimise text around image, title and description of the page – Bonus: Add structured data to get images badged / stand [email protected] #pubcon pic.twitter.com/qpEbgfJ2sO — Kevin Gibbons (@kevgibbo) March 6, 2019 “We don’t do image recognition on every image, even though we’d like to, so put descriptive text around your images” @methode #Google #Pubcon #Keynote […]