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March 19, 2019
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How to Write an Article About SEO

You may have heard this before: SEO is clearly here for the long run, yada yada yada. But, surprisingly, many people and companies, from small businesses to corporations, have yet to fully embrace SEO. Some are simply unaware of its potential, while others are unsure what SEO writing is in the first place. Even worse, SEO is rarely taught in Marketing classes in colleges and universities across the country. I know from personal experience. I was a Marketing and Management double major in college and I had only ONE class focusing on Digital Marketing and ONE section within that class focusing on SEO. That isn’t enough to even scrape the surface when it comes to SEO. How can self-starters, marketers, and students learn how to do SEO and write SEO-friendly content? What tools can beginners use to break into SEO? As an SEO beginner, it can be intimidating to try […]
March 16, 2019
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How to Use Conductor Actions + New Jira Cloud Integration

Everyone Gets a Piece of the Action(s) Introducing new Actions functionality and workflows for your whole team. According to recent research from Forrester, “The process of SEO is spread across many cross-functional teams. It can involve disparate teams across IT, website development, user experience, content strategy, brand marketing, and many other areas.” For enterprises like Citi, WeWork, and athenahealth, this means a successful SEO strategy involves seamless coordination across all of these stakeholders, which is no easy feat. To alleviate this challenge for our customers, we built Actions. With Actions, you can send trackable tasks directly from Conductor Searchlight to your work management tool (like Asana or Jira). This makes it easy to share insights across your team, expedites your workflow, and ensures everything gets done with clear accountability. If you haven’t watched the delightful Actions video featuring our very own Conductor SEO Matt yet, please enjoy: I come bearing good […]
March 12, 2019
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The Guide to Customer Loyalty Through Content Marketing

What is the meaning of life? Type that question into Google’s search bar and you will receive approximately 992,000,000 possible answers. But which answer should you trust? Should you click on the link from Psychology Today or Success magazine? Both publications tackle the question and both are “authorities” on the subject, at least based on search standards – they show up in the top page of results. But one approaches the topic from the viewpoint of healthy living and the other from the perspective of increasing your income – wildly different points of view. As filmmaker David Lowry once said, “I’m not searching for the meaning of life, but I’m looking for a meaning within my life.” Aren’t we all? And in figuring that out, we’re looking for an authority we can trust. If we are pondering our higher purpose and how that maps to our emotional well-being, we will […]