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April 15, 2019
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Facebook Tests Integrating Stories into the News Feed by @MattGSouthern

Facebook has been spotted testing a redesigned version of the news feed which also includes stories. The post Facebook Tests Integrating Stories into the News Feed by @MattGSouthern appeared first on Search Engine Journal. seo birmingham - seo freelancer birmingham - seo consultant birmingham - seo in birmingham Dr. IT SEO services SEO Consultant Birmingham 415 Court Oak Road B32 2DX Birmingham United Kingdom 07405149750 [email protected] Original article
April 8, 2019
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Five tools for audience research on a tiny budget

When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing? No way. It is critical to understand your target consumer to expand your audiences and segment them intelligently to engage them with effective messaging and creatives. Even at a limited budget, you have a few tools that can help you understand your target audience and the audience that you want to reach. We will walk through a few of these tools in further detail below. Five tools for audience research on a budget Tool #1 – In-platform insights (LinkedIn) If you already have a LinkedIn Ads account, you have a great place to gain insights on your target consumer, especially […]
March 28, 2019
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Eight tips to get the most from your Facebook business page in 2019

Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion. This means more than 20% of the world’s population is active on Facebook every month. Can you guess how many Facebook pages exist? 50 million? 60? 70? Not correct. As of May 2018, there were more than 80 million Facebook business pages. And we as marketers have to try to be more unique than the other 79,999,999 marketers. Yeah, probably that sounds something impossible. Well, instead of being different, let’s try to give the best value we can to our audience. Eight effective tips to help you as a marketer to get the most from your Facebook business page for 2019 1. Get rid of promotional content and make more educational, fun content When people start complaining that their page posts are not getting enough engagement, I just take my phone, search their business […]