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April 17, 2019
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Three fundamental factors in the production of link-building content

One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its readers. A vast amount of the work we do — at Kaizen and many other similar agencies — is create content with the sole purpose of building high authority links, making it all the more imperative that we are conscious of the changes and trends outlined above. If we were to split the creative process into three sections — content, design, and outreach strategy — how are we able to engineer our own successes and failures to provide us with a framework for future campaigns? Three important factors for producing link-worthy content Over the past month, I’ve […]
April 12, 2019
Dr it seo services

How to write SEO-friendly alt text for your images

One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank box. Wouldn’t it be great if you could benefit from that image box for an increased search engine ranking? That’s where alt text comes in. Alt text is just a way to describe what is going on in the image while actively increasing your ranking through smart, thoughtful placement of SEO keywords. We are going to look at ways you can improve your image alt text while keeping your content search engine friendly. Research keywords before you start It’s important that you look carefully into which keywords you’re going to use before you start creating content including your alt text. Google’s Keyword Planner tool can help […]
April 11, 2019
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How to perfectly balance affiliate marketing and SEO

In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them. When their site rankings dropped, they immediately started blaming it on the affiliate links. Yet what they really needed to do was review their search marketing efforts and make them align with their affiliate marketing efforts. Both SEO and affiliate marketing have the same goal of driving relevant, high-quality traffic to a site so that those visits eventually turn into sales. So there’s absolutely no reason for them to compete against each other. Instead, they should work together in perfect balance so that the site generates more revenue. SEO done right can prove to be the biggest boon for your affiliate marketing efforts. It’s crucial that you take a strategic approach to align these two efforts. Four […]
March 27, 2019
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Social media: How does it affect SEO?

Does social media have an impact on your SEO? Do retweets, shares, and likes of a page actually boost that page in search engine results? Studies like this one by HootSuite have suggested that there’s a correlation between social media shares and higher rankings. You might have noticed that yourself: content that ranks well on Google often also has a lot of shares, retweets, and likes. Most experts agree, though, that rankings aren’t directly affected by social signals. (And that’s what ex-Googler Matt Cutts said on the subject a few years ago, too.) Google+, which once included the promising Authorship markup, is soon going to be shut down. So what’s going on? Why do posts that get shared a lot also tend to be posts that rank more highly? Social media and SEO: Correlation, not causation While social media shares might be correlated with better rankings, that doesn’t mean that […]