Content Marketing

March 20, 2019
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17 Charts That Show Where Content Marketing is Heading

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion. In other words, things have changed drastically and now it’s what more competitive. We are at a point where you already know you need to leverage content marketing. But what areas of content marketing should you focus on? How many blog posts do you need to write? What are the best ways to monetize your traffic? How can you ensure that what you are doing will work in the future? To shed some light on where content marketing is headed, I’ve gathered data from 183 companies who are […]
March 11, 2019
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7 Steps to Drive More Conversions with a User-Focused Content Matrix

Topic clusters are based on the idea that marketers create a single page to serve as the “hub” for a particular subject. From there, all the sub-topic posts related to that subject hub are linked from that main topic page – almost like a wheel. If you’ve been in marketing for at least a minute, chances are you’ve heard about topic clusters or hubs. This model is great for SEO. It ensures that pages on our site are all internally linked, related to the overall brand identity, and structured well for users to find what they need. But there’s something missing from this model: figuring out what the user actually needs. Targeting the ‘Imaginary Audience’ In digital marketing, it’s easy to become detached from our target audience. We end up optimizing our sites for ourselves, our peers and who we think our target audiences are. Senior Conversion Optimizer at Unbounce, […]