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April 12, 2019
Dr it seo services

How to write SEO-friendly alt text for your images

One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a red “X”, or it’s just a blank box. Wouldn’t it be great if you could benefit from that image box for an increased search engine ranking? That’s where alt text comes in. Alt text is just a way to describe what is going on in the image while actively increasing your ranking through smart, thoughtful placement of SEO keywords. We are going to look at ways you can improve your image alt text while keeping your content search engine friendly. Research keywords before you start It’s important that you look carefully into which keywords you’re going to use before you start creating content including your alt text. Google’s Keyword Planner tool can help […]
March 26, 2019
10 on page seo essentials crafting the perfect piece of content jpg

10 on-page SEO essentials: Crafting the perfect piece of content

You are now living in the midst of a tantalizing revolution as the great minds of user experience (UX) and search engine optimization (SEO) finally converge to produce beautiful on-page content designed to rank in search results AND engage or educate the user. Gone are the days of plugging in keyword phrases into your blog posts to get the density just right and building landing page after landing page targeted at keyword variations like, “automobiles for sale”, “cars for sale” and “trucks for sale”. Since the introduction of RankBrain, the machine-learning component of Google’s Core Algorithm, in late 2015, Google has moved farther away from a simple question and answer engine and has become a truly intelligent source of information matching the user’s intent — not just the user’s query. Crafting compelling content is tough, especially in such a competitive landscape. How can you avoid vomiting up a 1,500-word blog […]