Improving your on-page SEO can seriously boost your page’s ability to rank.
That’s because, when you’re optimizing your on-page SEO, you’re making it easier for search engines to find and register your website.
There are many on-page SEO factors that affect search engine rankings.
To help you out, I’ve put together a quick guide on the 10 most important on-page SEO factors you need to know. I’ll go through what they are and how they work, to help you move up in the search engine ranking pages (SERPs).
Let’s get started!
On-Page SEO is the act of optimizing your website’s content for search engines.
On-page SEO tells search engines who you are, what information you provide, and why you should be ranking at the top of the SERPs. You have direct control over all on-page SEO factors because they’re on your website.
Did you know that Google will index and rank the mobile version of your website first?
Google’s mobile-first indexing not only prioritizes sites that are mobile-friendly but they also penalize those that fail to be mobile-responsive.
That means, if you’re not optimizing your content for mobile, you can seriously struggle to rank.
In 2010, Google announced that site speed was a ranking factor.
In fact, faster sites are not only easier to crawl, but they provide a better user experience, reduce bounce and exit rates, and lead to higher conversion rates.
I recommend you take site speed seriously, especially since it only takes a few hours to make major improvements to your website’s load times.
Title tags have great SEO value.
It’s because, when search engine bots crawl a website, they need to identify the page’s main focus. If you add a keyword at the start of your title tag, it helps these bots find out within the first milliseconds.
Internal link building is the process of building links from one page on your website to another relevant page.
For example, for my user-experience focused content structure paragraph, it made sense to link the words website content, to a website showing readers how to write amazing content.
By internally linking my content, I’ve made it much easier for search engine crawlers to connect my pages together since I’m giving them new access points.
According to Impactbnd, Google will rank what it believes to be, the highest quality web page that answers the search query.
In most cases, this is long-form content.
Long-form content consistently outperforms short-form content because length is recognised as a quality factor.
Long-form content generally provides more value, gets more shares, provides more opportunities to rank for long-tail keywords, positions the organization as an authority, and boosts conversion rates.
Did you know that web pages with duplicate content will almost find it impossible to rank?
It’s extremely difficult for search engines to decide which one out of the duplicates is more relevant to a search term. That’s why only one of the pages containing the exact same content will rank for the keyword. You can’t predict which one it will be.
To avoid this problem, create content that adds unique value to your readers.
For example, if you have an online blog about baking cakes, you can show people a new way to bake cakes in a different manner than the other blogs on the internet.
Latent Semantic Indexing (LSI) Keywords provide additional context to your content and helps search engines better understand your website.
For example, if you have a web page about “ties,” Google would look for associated words to see if the page was about:
So if you wanted to optimise for neckties, you need to include LSI keywords such as:
Adding relevant LSI keyword variations throughout your content will make it feel more relevant.
Image crawlers are unable to identify all images with 100% accuracy.
That’s why, by adding tags to your images, you can help search engines like Google interpret what these images are.
For example, this image below has a default alt tag like IMG_9274618.jpg. A name like this is very difficult for a crawler bot to understand.
You should use descriptive alt text to explain the image.
For the image above, you should rename the picture as:
You can also include target keywords to your image tags as well.
It’s important to make sure that all external and internal links are not broken. Websites that lead to 404 Error pages are not only bad for the user but it can also hurt your SEO.
When crawler bots find a broken link, they’ll spend time verifying the link, which wastes the crawl budget. This budget could have been used on other pages on your site, which hurts the chances of other pages ranking well on the SERPs.
According to Google Webmasters, your meta-description tag is a key factor that can boost your page’s overall rankings.
Including keywords in your meta-description will help crawlers identify your page. Furthermore, it can help you increase user click-through rates form the SERPs.
Here’s a quick tip.
You can also leverage structured data schema markups if you want your meta-description to stand out from others. Examples of schema markup include star ratings, product markups and pricing, and even stock availability.
Optimizing your on-Page SEO is one of the best things you can do to improve your search engine rankings.
In fact, I recommend you focus first on mobile responsiveness, website speed, adding keywords at the start of your title tags, adding internal links, and creating value-adding long-form content.
You can access the full on page SEO checklist here.
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Matthew Woodward is an internet marketing and SEO expert who has helped A LOT of website owner achieve their goals. He began his blog in 2012 and since then has picked up a number of awards.